Will your FY 2017 Kickoff be more of the same?

What does your FY 2017 Kickoff look like?

Winning government business in 2017 will be harder than ever for smaller businesses. Getting the attention of decision makers has never been easy, so getting and staying on their radar in ways that matter will be more important than ever.

Here's what we can be certain of: 

    - we will have yet another CR

    - competition will be tougher than ever

    - LPTA and FSSI (category management) will be with us

Now ask yourself these questions:

    - Are you going to be engaging in the same marketing activities as FY 2016?

    - Have you reviewed your marketing program to make certain it supports your BD and sales?

    - Do you want the same results as last year?

There are three key activities you can employ without breaking the bank:

-         -  differentiating your company in ways that matter to buyers and influencers

-         - clearly enunciating those differentiators via the number one platform where you will be vetted - LinkedIn

-       -   supporting those differentiators by publishing and curating content germane to your customers and prospects

First, unless and until you differentiate your company in ways that matter to buyers and influencers, you will always be one of many, not a company that stands out from the crowd.

Second, after you determine your legitimate differentiators you need to clearly enunciate them through your company web site and on LinkedIn. These are the two places where you will be vetted.

Third, now that you defined your niche and have clearly enunciated the differentiators, you need to defend the position. Generating and curating content that helps customers and prospects understand the issues and solutions around your area of expertise, and demonstrates that you are a leader in the category.

I have developed a half-day workshop that will help your company define and defend areas of expertise, then reach out and share those areas with your key prospect audiences. This workshop combines elements from my three most popular workshops: LinkedIn for GovCon, Developing the Subject Matter Expert Platform and Content Marketing.

The “Kickoff” is designed to differentiate your company, leveraging LinkedIn and launch your content marketing program and develop your subject matter expert position without breaking your budget.

The Kickoff workshop will help you:

-          - determine your core skills and create a differentiated market position

-          - define the key elements of your individual and company LinkedIn profiles

-          - identify and reach out to key prospects on LinkedIn, building a focused network

-          - successfully publish on LinkedIn

-         -  create original content and develop an editorial calendar

-        -  find and curate other content

-        -  build a legitimate, differentiated position in the government market

-       -   provide you a roadmap for building and defending a subject matter expert (SME) platform

-      -   and more.

Each workshop is customized for your company and the market niche where you operate.

I am offering an introductory investment fee for the Kickoff workshop of $3,995. The investment will go up to $4,995 on December 9, 2016.

Sign up today and reserve your Kickoff workshop. A $1,000 deposit is required to reserve your workshop, with the balance due seven days prior to the workshop.

I will require two weeks to develop your workshop. After you reserve your Kickoff at the introductory rate, you can choose any date that works between now and Friday, February 3, 2017.

To reserve your workshop, call or email me today-

301 854 9493   mark@federaldirect.net

Best regards for a successful FY 2017,

Mark Amtower

www.LinkedIn.com/in/markamtower 

@amtower 

What's Your ROI on your B2G Marketing?

Just over 10 years ago my first book came out- Government Marketing Best Practices.  Self-published in January, 2005, it sold over 9,000 copies, and I still get people asking where they can buy it (hint: it is out of date!)

What many don't remember is that the seminar came out before the book. The first Government Marketing Best Practices seminar was in 2002. The seminar is still around, and unlike the book, it is up-to-date.

The rules of marketing to the government morph with each web 2.0 nuance,evolving procurement regulations, the growing/shrinking field of players and more.

One small example- SmartPay, the government charge card. When I wrote the first book, SmartPay was still a great avenue for open market vendors. This is no longer the case, as the SmartPay cardholder training program has driven many of the cardholders to preferred contracts.

Does this mean SmartPay doesn't work in the open market? No, it still works, but sales for most open market vendors have declined by as much as 50% over the past several years.

Want an example of a bigger change? Let's take a quick look at content marketing. Two of the fastest growing contractors over the past decade are immixGroup and Carahsoft, both value-added distributors (VADs). If you look at their respective web sites (www.immixgroup.com  and www.carahsoft.com)  you will notice that both use massive amounts of educational content to create qualified traffic.

immixGroup uses a robust combination of blogs, enews, white papers, webinars and more.

Carahsoft uses webinars perhaps more than any other company in the market, and has grown organically (no acquisitions) faster than any other company in this market.

If you need to know what can work for your company, the next- and updated for 2015 - Government Marketing Best Practices seminar is April 9 in Columbia MD.

Regardless of what you sell, having the best products, services and technologies is NOT ENOUGH. You have to reach and convince the buyers and influencers.

See current examples of what is working in marketing to government buyers and influencers:

- the state of traditional advertising when focusing on the government market- space ads, broadcast, PR, white papers, events and more.

- How does your marketing support the sales efforts for GSA Schedules, IDIQs and GWACs? 

- Does your marketing act as a lead generation tool?

- What are the best methods for positioning your company as a thought leader in one of the emerging areas: Cloud, cyber, big data, LEED/green, mobile, and more.

- Which web 2.0 tools) are best for your company - blogging, podcasts, video, webinars, Twitter, social networks?

All this and more - 

April 9, 8am-noon, Government Marketing Best Practices (14^th year!)  Columbia MD http://events.r20.constantcontact.com/register/event?llr=vw6x4hsab&oeidk=a07ea92lkjja8c2f946

B2G Content Helps Companies Stand Out

Why do you need content as part of your B2G marketing?

Because you need to stand out!

Regardless of whether you sell to the government or to government contractors, you need to stand above your competition to make the short list of preferred vendors. If there is little or nothing that differentiates you from the competition, you will be lost in a very big crowd, overlooked and left behind.

Many contractors often don't know where or how to differentiate and stand out. One of the most effective ways is to determine what your main product or service is (where you make the most money), study what is going on around that, and start commenting- producing content- on that topic. If you have other differentiators (unique processes,, stellar past performance, leading experts on staff, etc), you can leverage those as well.

The fastest growing companies in the government market are producing and sharing content on a regular schedule. 

Good content will help your company before, during and after the sames process. A Forester Research study found that 67% of the buying decision is made before a customer reached out to a vendor. You need to be a part of the research that buyer is doing.

A recent study by Market Connections, Inc found that Feds use content from trusted sources to follow hot topics and trends, get education and training, and to determine current best practices. Feds tend to prefer the contractors that share good content.

Smaller government contractors often feel at a disadvantage when it comes to generating content, not quite understanding where or how to start.

One way to start is to look at faster growing companies, a company like immixGroup (www.immixGroup.com) and see what kind of content they are sharing. immixGroup offers a variety of content: webinars, live events, white papers, blogs, enewsletters and more.

How You Can Start to Stand Out

Where to do start is the next question. LinkedIn groups are a great place to follow, comment on or start conversations, and to do research on what people are talking about. Trade publications and top blogs discuss pressing issues. 

Faster growing companies know what the issues are and share more pertinent content with customers and prospects. They provide the content as white papers, blogs, case studies, webinars, videos, enewsletters and more.


Successful contractors target their content to specific audiences in the decision making process: end-users, influencers, procurement and others. Each piece of content is germane to someone in the buying process, but the content itself is not "salesy" - it is educational. It points the customer toward a solution to a problem.

Here are some guidelines:

- you must be an active student of your market niche and understand the issues that concern the buyers and influencers;

- your content must have a strong point of view and offer possible solutions;

- your content needs to be delivered in multiple formats: blogs, white papers, webinars, case studies, enewsletters, etc. Select the format that allows you to deliver the content in the way(s) that your audience prefers;

- occasionally you will need to get the word out on a breaking story, and you'll need to get it out quickly. The best method for this is a blog;

- you need to develop relationships with market influencers and subject matter experts, those recognized by the market as thought leaders. There are ways to leverage their content to help your sales;

- you need to be very focused on a single topics when preparing most content. Don't migrate away from your main point;

- have key staff members review the content before sharing.

If you are interested in growing your business, regardless of whether you sell to the government or to the contracting community, you need to start develooping and sharing pertinent content.

Want to get started?  Attend-

What:   B2G Content Marketing Workshop

When:  8:00 am- noon, June 10, 2015

Where: Maryland Center for Entrepreneurship in Columbia, MD

Why: Because your company needs to develop effective but inexpensive content to drive traffic to your web site, build your network of legitimate prospects and generate quality leads.

How: register here - 

http://events.r20.constantcontact.com/register/event?llr=vw6x4hsab&oeidk=a07ea93bzvu5e97751e 

Wednesday, December 3, 2014- B2G Content Boot Camp

"Content" is a major buzzword these days, yet some do not distinguish between real content and sales material.

Whether you sell to the government, or to government contractors, good content, delivered to the right audience on a regular basis, helps you build a brand for your company and become top of mind. Being top of mind develops more qualified leads.

Small and medium size companies are struggling to stand out in the government market, to differentiate themselves from the competition.

Good content- content that delivers valuable information to potential customers, that is developed for and delivered to targeted audiences, can help you stand out to those you need to influence. 

Developing and sharing content does not have to bust your budget!

Content created properly and delivered through the right venues can

-          Help you persuade buyers and influencers

-          Make your company an information source for a particular product/service offering (yes, even products)

-          Develop the “top of mind” status that attracts both buyers and potential partners

-          Make your company a preferred source

-          And much more!

Content can take many forms, among them

-          Webinars and live events

-          Podcasts

-          Web radio

-          Media appearances

-          Video

-          Blogs

-          White papers

-          Ebooks

-          E-zines

-          Custom publications

-          And more.

You don’t need all of these, but you need to develop a platform that regularly delivers content to a defined audience if you wish to stand out and grow your business. 

And you don't need a big budget to develop a good content program.

The B2G Content Boot Camp will address these issues and more, including how to choose the format(s) best suited for you, how to create good content, then find the right venues to share it. The Boot Camp will include real-world examples and step-by-step processes to get started.

The B2G Content Boot Camp will feature expert advice on white papers, blogging, webinars, podcasts and more- each there to walk you through each step of content selection, creation and deployment. We will discuss developing content, finding other content to share, leveraging the content of partners and content delivery. Real-world examples and hands-on exercises throughout.

Among our experts:

-          Tom Temin, an industry icon, the Morning Drive co-host on Federal News Radio and formerGovernment Computer News editor. Tom is a white paper expert and ghost writer.

-          Mark Amtower, government marketing expert, author and blogger, radio host, columnist and LinkedIn guru.

-          Elizabeth Harr, "Visible Expert" and professional services marketing guru, Partner at Hinge Marketing.

We will accept only 30 attenders for the inaugural B2G Content Boot Camp.

WHO SHOULD ATTEND:

VP Sales, VP Marketing, VP Communications, VP BD

This will be an all-day session at the Maryland Center for Entrepreneurship, 9250 Bendix Road, Columbia MD 21045

Early Bird pricing is $595 for the day until Friday, November 21. then the price goes up to $695 – so reserve your seat today. Seats are selling now and we can only accept the first 30.

Registration fee includes a 100+ page workbook, beverages, snacks and pizza for a working lunch.

Contact me now to reserve your seat. markamtower@gmail.com or 301 854 9493

Details:  B2G Content Boot Camp,  

8:00am-4:30pm, Wednesday, December 3, 2014

at The Maryland Center for Entrepreneurship, 9250 Bendix Road, Columbia MD 21045 (in the Latimer Room) 

Speakers: Mark Amtower, Elizabeth Harr, Tom Temin

We will cover

1) The case for content marketing

a. What content marketing Is Not

b. Content marketing Is

- educational

- cost efficient

- search engine friendly

c. Growth and profitability 

d. Why is content necessary for B2G? 

- visibility

- credibility

- winning business

e. How and when should content be used for B2G?

- primes and subs

- agency personnel

2) Strategy

a. Overview

b. Differentiation

c. Positioning

d. Key Messages

e. Goals

f. Research

- Link to sales goals

- audience interests, pain points

- FedBizOpps

g. Content strategy – themes and topics 

h. Content strategy – resources needed 

i. Content strategy – channels and frequency 

j. Content strategy - distribution considerations

k. Social listening – monitor for trending topics germane to what you do

- Respond to emerging or breaking news

3) Creating content

a. Content audit - What can be repurposed?

b. Content platforms

i. Deeper dive with examples (content calendar)

ii. Flow content (blogs, articles, short videos)

iii. Premium content (registration required for webinars, e-books)

c. Monitoring the competition’s content

d. the role of graphics/visuals 

4) Promoting content

a. Staff engagement

b. Social media

c. Guest blogging

d. Traditional PR and getting media coverage

5) Nurture and convert 

a. Offer strategy for other content

b. email marketing

6) Metrics

a. Timeline

b. Google Analytics

c. Shares and downloads

d. Leads and contracts

7) Finding outside help 

a. How do you find and select outside services

The Waldo Factor - part 1

Here’s the scene, and I think we’ve all been here: You are at a conference and the person on stage speaking to 1,000+ people is somewhere between adequate and pretty good, but you are thinking he/she is not as good as you. My usual thought is along the lines of “where did they dig up this clown, and why is he/she talking about last year’s hot ideas as if they were new?”

So why is that person on the stage and you are sitting, frustrated, in the audience? What got them up there and not you?

While there are no easy answers to that question, the biggest factor is they are better known for what they do than you are. It may be because they wrote a book or some articles, they had some other speaking engagements, they were recommended by someone advising the event, or maybe they “knew somebody” or probably some combination of these and other factors. Somehow they were able to get in front of the right people at the right time and get the speaking engagement.

Regardless of the factors that created the situation, the fact is they are on the stage and you are in the audience. People are looking at and listening to them, and you are one of those faceless people in the crowd. Again, we've all been there.

Think of the person on the stage as Point B, and you as Point A. How do you get from Point A to Point B?

In the book series Where's Waldo, a tall guy with glasses dressed in blue pants, a red and white striped shirt and matching hat is always somewhere in a scene so crowded with other things and other people that it is hard to find him. The reader’s (really, viewer, as there are no words) job is to find Waldo.

In the speaking scenario above, the only one easy to find is the person on the stage. Unless you are wearing a red and white striped shirt with a matching hat, you will be hard to pick out in that audience. That's not usually the way you want to stand out in a business crowd.

Your job is to intellectually stand out and stand apart in your business niche, and to be easily found by those who need to find you because of your expertise. Then the people you want to meet and know will have an interest in knowing you and having as part of their online and offline network.

Growth in any market niche is predicated on building relationships with key influencers in that niche, and then becoming an influencer in that niche. Those influencers can include prospects, partners, press, investors, C-level execs and others influential in your market.

To build the relationships and maximize your presence, you need to develop credibility in your market, then build your visibility. Visibility without credibility has no value or worse, negative value.

Credibility is developed by being good at what you do and working at getting better,  being among the best at what you do, and adding value to the community. Then you find ways to share some of your knowledge and opinions with others.

Once you start this process, you are already creating visibility, but it is necessary to continue to build your knowledge base as you expand your visibility. Markets evolve and you must evolve with them to retain your credibility.

Traditionally we have face-to-face events for networking, seminars and conferences where we share or receive knowledge, publications where we read, write or be quoted. These are still excellent venues.

But wait!!! There's more!

With the advent of web 2.0 tools, we have the ability to either bypass traditional methods or enhance them by incorporating them into our web-based activity.

For business professionals, LinkedIn has become an incredibly valuable tool for developing credibility and visibility. Your ability to stand out in a crowd is now predicated on your ability use both the traditional and web-based tools and coordinate the activity between them to make you among the most “findable" experts in your niche. Think of it as "findability".

So here is the initial equation:

credibility + visibility = findability.

There are several examples and one great example is Steve Ressler, founder of GovLoop.

Steve was a government IT analyst and program manager at the Department of Homeland Security. While working for the government, on his own time he co-founded Young Government Leaders, which has become a great networking venue for the next generation of public managers.

Then in 2008, Steve started the online community for Feds, GovLoop (by for and about Feds - the Facebook for government).

Steve's use of social media, which also led to being featured in traditional media, is a great example of what can happen if you develop an expertise and share your ideas. Along the way he won acclaim and awards from industry groups and trade publications, leading to even more visibility.

Steve stays active through GovLoop, Young Government Leaders and mainly by sharing ideas in as many forums as possible.

None of this happened overnight for Steve, and it all required hard work.

We don't all need industry-wide visbility, but most of us need visibility within a defined niche. And the tactics to gain that visibility are basically the same:

1- be good at what you do and work hard at staying good;

2- find the venues where those in your niche congregate, both online and offline venues, and get involved;

3- participation in these venues involves helping with events, working in special interest groups, developing and sharing ideas, commenting on other ideas, etc;

4- always be on the lookout for ways to share with others who would be interested.

Credibility, visibility and findability are truly keys to success.


IF you need assistance in developing and implementing a plan to raise your findability, send an email to markamtower@gmail.com . 

Top Priorities for Maximizing Your Presence on LinkedIn

LinkedIn is a destination of choice for business professionals online, but there are still many not taking advantage of what it offers.

LinkedIn now has well over 100 million registered members, approaching 1 million groups (as of 2:23 PM  on 7/11/11, 982,417)- 6,022 groups that have something to do with "government", and a ton of ways to make yourself known.

But most of those 100 million members are not leveraging LinkedIn in ways that will pay long term dividends. Inactivity by many, spam messages from many others, groups that remain un-managed or poorly managed, it seems like a waste.

However, for those who seek to gain some recognition on LinkedIn, here are a few tips to stand out & stand apart.

First, fill out your profile to 100%. Use short sentences and short paragraphs and make it interesting. Don't simply cut & paste your resume. Also use a professional picture, not a family photo, or one with a pet. Edit and update your profile regularly, at least twice each month.

Second, the way you fill out your profile should define the audience you wish to connect to- so make certain you state clearly what you do and what your niche is. Your SUMMARY" area is best for this, although each job description is also important.

Third, join pertinent groups and participate in them. Joining a LinkedIn group is like joining an association- there is no value unless you participate. Comment on or start discussions, ask and answer questions. There is no harm in joining groups then leaving if you don't find them useful.

Fourth, remember this is a network for professionals, so act like one. Avoid flip answers and don't make fun of people who ask seemingly silly questions.

Fifth, if you have a paid LinkedIn membership, monitor those who view your profile. often these are people you may want to connect to.

Sixth, if it is your company, start and manage your company profile. Make it, like your summary, readable and interesting, and clearly state what your company does. Avoid platitudes.

Seventh, tie your LinkedIn profile to your company web site and to your email signature.

Eighth, if you blog, post the link to LinkedIn. There is an app which allows you to have your blog show up on your profile.

Ninth, use the Twitter-like update box at least once a week. You can also connect this directly with your Twitter account if you tweet.

Tenth, check your account in the early AM and the late in the day. You don't need to monitor your LinkedIn account throughout the day, but you should check it once early and once late.

This post is meant to offer a few tips that work if you use them and feedback is always welcomed.

What's in a name?

A name, in this or any market, can be a significant web traffic driver if used properly. The name of your web site, blog and micro-site(s) are critical for lead generation on the web.

In my monthly column at WashingtonTechnology.com in Dec, 2009 I addressed the concept of "intellectual real estate"- defining your position within the market. The article is here:
http://washingtontechnology.com/articles/2009/12/03/amtower-dec-09-column.aspx?sc_lang=en

Defining and defending your market position is how you differentiate yourself in this or any market. It is, or should be, your competitive advantage, and it must be actively defended.

In my most recent WT column- http://washingtontechnology.com/Articles/2010/03/25/Amtower-WT-April.aspx
I discuss two tactics you can use to define and defend your niche: blogging and micro-sites. A micro-site is a mini-web site, usually just a landing page, which allows you to discuss one subject and then direct visitors to register for an event, get more product or service information from your home page, to take some action.

Both blogs and micro-sites allow you to
1) define a position
2) show thought leadership for that position
3) drive qualified traffic to your main site
4) help you start to "own" that niche in the market as the blog and/or micro-site becomes more pervasive.

Blogs are more robust and require more regular content, but micro-sites also need to be updated with new products, services, white papers, etc.

Micro-sites require separate urls. Because your company already has a web site, and a url that reflects the company name (but probably not the niche you are defining), I strongly suggest you buy the url for the micro-site that targets the niche specifically. While most .com and .net names have been snatched up over the years, the aftermarket for urls is booming now that .com's are truly running out.

Recent searches at Afternic.com and BuyDomains.com (think of these as the eBay for urls) show hundreds of names available starting with "Government", "Federal", "Gov" and "Fed." Think FedSecurity.com, GovNetworkSecurity, FedFacility.com, and on and on.

Think also of the hot topics in our market: telework (after the big storm last month this is really hot), network security, cybersecurity, training, safety, facilities, government managers and executives, the stimulus program and more.

Do your products and services target these audiences? And if so, are you maximizing your web presence to drive as much traffic as possible to your main web site where you can convert the leads to customers?

Carefully consider using micro-sites and blogs to enhance your web marketing program.

Twitter, and Blogging and LinkedIn – Oh My! Why to leverage social networking tools for smarter, faster and cheaper B2G marketing.

The basic goal of marketing is to get attention from a targeted audience, then to influence that audience in some positive (positive for you) way. If your job includes growing your pipeline and growing your business, gaining and retaining customers, growing your overall influence in your niche, and do so in a cost effective way – you need to read on.

If your job is to make sure you keep pace with your competitors or set the pace for your niche, you need to read this.

If you could reach key people in your niche, at least in part, with readily available tools that you can use yourself, would you seriously consider using the tools?

Oh, and did I mention they have a minimal cost?

LinkedIn, blogging and Twitter each represent low-cost and no-cost tools that allow you to reach and interact with targeted audiences.

While there is no doubt that social media has changed the marketing landscape, there are still many doubters and very slow adopters. And even for many of those who have adopted one or more of the social networking tools do not use them to anywhere near the full capacity.

In fact, many sign up and then sit and wait for something to happen.

I still have conversations with people who still maintain that LinkedIn is only for those seeking work, that blogging is for those who have way too much extra time on the hands and that Twitter is for Twits. These people, and their companies, are way too busy for peripheral activities like LinkedIn, blogging and Twitter.

As other media venues stagnate or shrinking, each of us still needs to reach key audiences. The information gathering habits of many in our market have changed and we must change with them.

I am only highlighting 3 tools here but there are many others in use and some just coming along. Webinars, podcasting, web radio and video, FaceBook, GovLoop, TFCN and many others are out there offer good-to-great value for those who leverage them properly.

Being on LinkedIn is no longer simply a ‘nice to have’ activity. If you are not there, you are in a rapidly shrinking minority. LinkedIn is a great venue for identifying key government influencers and those trying to sell to them- resellers, SIs, manufacturers and others. The entire roster of the top 100 contractors (the Washington Technology list) is represented on LinkedIn, as are most of the top GSA Schedule contractors. Overall there are over 50,000,000 professionals on LinkedIn. While not all are overly active, there is enough activity to merit your active participation.

In order to begin to use LinkedIn properly, your profile needs to be filled with enough information to get the attention of those who view it. I will address this at my December 7 B2G Social media event – see the link at the end of this post.

As of today (11/27/09) there are exactly 3,100 groups that have something to do with ‘government’ on LinkedIn. Aside from those, there are niche groups covering all manner of subject matter from various technologies, products and services. When you identify the right groups to join, you can share your thoughts, do research and otherwise participate in the discussions germane to your niche. Participation here raises your overall visibility in your niche and display an area of expertise.

Cost of participating on LinkedIn? $0. While there are paid levels for those wishing to use more tools, basic participation is free.

According to blogging diva Debbie Weil, blogging is different from conventional web sites because blogs are interactive, conversational in nature, created via an instant publishing platform (no IT staff required), offer an involvement factor that web sites lack, and can create a thought leadership position for the blogger. Web 2.0 thought leaders David Meerman Scott and Chris Brogan lead with their blogs. They post regularly (and intelligently) and both have developed massive followings as a result.

Blogs also allow you to truly position yourself as a niche master or thought leader in a specific niche. This occurs not by regurgitating information from other sources but by evolving your own thoughts on the niche and commenting on the positions of others as necessary.

Cost for blogging? There are both free and paid blogging tools, but even the paid ones are not expensive. Select the one that best suits your needs.

The one I personally have the hardest time with – Twitter is becoming clearer to me all the time. Chris Brogan’s blog on Twitter is a great place to start: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ .

The first issue with Twitter for B2G is ‘are there really enough people in the government market using Twitter to make a difference?’ While open for debate, perhaps the best answer is the number continues to grow. The publications, service providers, many thought leaders and government contractors are officially tweeting on a regular basis, as are many government agencies.

Following some of the publications (WashTech and others) on Twitter allows you to get instant news updates, calendar reminders and more.

Twitter is becoming more and more widespread in B2G marketing and it can no longer be ignored.

Cost for tweeting? Twitter is free.

So why should you bother to engage in using these social networking tools? If your job includes growing your pipeline and growing your business, gaining and retaining customers, growing your overall influence in your niche, and do so in a cost effective way – you need to start using these tools on behalf of your company.

If your job is to make sure you keep pace with your competitors or set the pace for your niche, you need to be here.

If you need to know more, please consider attending our upcoming event on December 7 in Tysons Corner, Virginia:

http://www.governmentmarketmaster.com/events.html