Wednesday, February 19, 2020

The 2020 Amtower Small Biz GovCon Advisory Program

Amtower Small Biz GovCon Advisory Program 

Remember Where's Waldo? Contracting officers often feel like they are looking at a Waldo graphic while sorting through RFPs. Nothing seems to stand out or rise above the crowd... 

Please note: due to the CoronaVirus and the shelter-in-place situation, I am including a bonus 75 minute Social Selling presentation at the beginning of this program. Some details on that presentation can be found here.

Do you have limited resources for marketing and BD?

Do you want deeper connections and more leads with your government clients and prospects?

Do you need to develop stronger relationships with prime contractors?

Do you need more visibility and credibility in your market niche?

Do you understand how to interact with the media?

Do you want 
more task orders from your contracts?

Does your limited 
networking time pay dividends?

Do you want better traction for your company in FY 2020?

If you answered yes to one or more of these, read on.

Every year is a challenging year, especially for small contractors, with further changes in agency programs and policies, senior personnel, additional changes in procurement policy, and more.

All these will impact small businesses more than larger businesses, so you must be prepared.

You need to more fully leveraging your current contracts, especially direct or indirect access to MACs, IDIQs, the GSA Schedule and GWACs can help you weather this storm. Most predict agency use of IDIQs and GWACs (especially the 16 “best in class” contracts) to continue to grow through FY 2020 and beyond. Your access as a prime or partner on these contracts can be critical. We are seeing significant growth on SEWP, CIO-SP3, CIO-SP3 SB, CIO-CS, Alliant, OASIS, VETS, 8(a) STARS II, and other MACs and GWACs, as well as the GSA Schedule. 

If your company is not performing up to your expectations, or if you feel that your strategy is not paying adequate dividends, we should talk.

Reserve time on my calendar NOW: 
or email 

My guidance has helped hundreds of companies (small and large) grow and earn billions. My advice can save you time and money, lead to new opportunities, expand your presence in agencies where you already do business, identify key differentiators leading to increased market share, create media coverage, and generally help companies establish a more viable and visible presence in the government market. 

For over thirty-five years I have helped my clients to dramatically increase the dollar value of their contracts, often spending less on marketing.

If your marketing and business development efforts are not paying significant dividends, we should talk now.

I offer a year-long Small Biz GovCon Advisory Program. Rather than charge my hourly fee to companies tapping into my expertise on a semi-regular basis, I have created an advisory program that small companies can afford.

This program is only for businesses recognized as small by SBA standards: SDB, WOSB, VOSB, SDVOSB, 8(a), HubZone, Native American, and just plain Small.

The Amtower Small Biz GovCon Advisory Program includes

                -   An initial planning session to define and set realistic goals for our engagement. This session will provide the overall strategy for the year, including development of a targeted visibility plan that makes the most sense for you and your company. We can make alterations along the way as necessary; 

           - A detailed web site review with recommendations;

              -  LinkedIn company profile review with recommendations and edits;

               -  Monthly customized training sessions (45 minute sessions), content to be determined in the planning session. Training modules offered include LinkedIn training; content development; developing a subject matter expert platform; social selling; PR/media training; market research and more. Each session tailored to the client and all sessions are pre-scheduled;

              - Email alerts with news about your niche, competitors and other topics addressed in the planning session. I will monitor Google Alerts and selected trade publications for each participant;

            - Bi-weekly calls to track your progress, address problem areas, discuss leads and opportunities and more;

             - Strategic introductions to primes, OEMs, various market experts, media and government influencers;      

    - Defining and developing your market position, your company "subject matter expert" (SME) status:   
         - Developing a content editorial calendar and selecting venues to develop and share your content;

              - Unlimited email and short call Q&A;

             - Advice on selecting outside services (events, associations, bidding services, freelancers, proposal assistance, etc).

       - Access to me and my network for an entire FY.

This program will be conducted entirely via Zoom and teleconference.

Please call 301 854 9493 or email with any questions or to sign up. 

Or set a time on my calendar for is to talk- 

I can only accept eight participants.

The investment for this program is $12,940, $1,995 for month one, and $995 per month thereafter, payable on the first of each month.


Mark Amtower     Amtower & Company

Recipient of the Lifetime Achievement Award for Excellence in Government Marketing