Tuesday, April 14, 2020

Amtower 2020 Consultant Advisory Program- Building Your SME Platform

Building Your SME Platform to Fill Your Pipeline:

Amtower 2020 Consultant Advisory Program

If you are looking to establish, grow and fill the pipeline of your solo or small consulting practice, we need to talk now.

I have been a solo-consultant since 1985 and have survived economic downturns and other ups and downs of the GovCon universe. I have learned lessons that I never imagined and that they don't teach in business schools.

I am packaging my 35+ years of experience into a six-month, one-on-one program to help you take your consulting business to the next level, to expedite the process of attaining your SME status.

"I had the privilege of participating in Mark Amtower's coaching program.  Not only did he educate me on how to leverage LinkedIn for my business, but he also helped me hone the messaging and marketing of my business.  Mark has tremendous respect in the government contracting community and he was generous in sharing those connections where appropriate.  We also got creative developing marketing strategies, mining government resources and following through.  I had a number of other coaches but none were as efficient, supportive and down right fun to work with. I highly recommend Mark and know you will enjoy working with him too."  Karen Dobson

The program consists of

-         online coaching, telephone and email support to help you define your goals and build your SME platform.

-         Defining your area of expertise in terms that resonate with your audience

-         Creating a content marketing strategy that will put you on the radar of your prospect audience and move you up the visibility food chain

-          Fine-tuning your LinkedIn profile and company page and develop a results-focused LinkedIn presence that works for you 24/7/365

-         Developing an ongoing learning system for you so you can stay among the “most informed” in your niche and have the ability to share pertinent information with your network

-         Identifying and reaching out to key GovCon media

-         Ultimately assisting you in creating a subject matter expert platform in the market which will help you grow your business.

My goal with this program is to help you build your SME platform and make it easier to get your message to a targeted audience.

Isn’t it time to invest in yourself?

"Mark Amtower is the godfather of Marketing to the Federal Government. I have firsthand experience in working with Mark. He was my coach when I started my digital marketing practice that caters to small government contractors. He taught me many things about the government marketplace, but three items impressed me the most. 

First, Mark said, be clear about your target market. He taught me that I had to focus my efforts on a specific segment of government contractors and aim all my marketing efforts toward them. 

Second, he said, consistently produce relevant content your target audience wants to hear. He continually reminds me that my potential government customers are not interested in my products and services; they are interested in how I can solve their problems with my products and services. He taught me how to develop content on the internet that spoke to my customers’ needs.

Third, network, network, and then network again. During Mark’s 35 years of government marketing, he has accumulated a wealth of connections in the Government contracting  industry. Mark has invited me to several conferences over the past year. Once he steps in the room, he is instantly recognized by the participants and is actively engaged in networking throughout the entire conference. In short, Mark is a teacher, a networker and one of the most powerful and influential voices on marketing to the Federal Government. To me personally, he is my friend, and 
one of my most trusted advisors."  Bob Rogers

After signing up, we’ll have a one-on-one strategy session to map out where you are and where you want to go, defining your goals and creating an action plan we can both follow. During the session we’ll discuss the areas where you need assistance and how to sequence them.

We will continue our one-on-one sessions weekly focusing on those areas we mapped out in the strategy session and monitoring your progress. Some calls will be preceded by me sending a short PowerPoint or bullet sheet on the action items and my thoughts on what you’ve done and what you need to do.

Six months of 1:1 coaching to take your consulting business to the next level includes

- twice monthly 45 minute calls to keep you focused on your goals, discuss your progress and adjust. These will be mini-brainstorm sessions and include LinkedIn tips/tricks, media coaching, content planning and development and more (initial planning session does not count as a call);

- regular news feeds from me to help you find information you can absorb, share and comment on;

- ideas and suggestions for getting speaking engagements and article/post topics, along with a content production calendar;

- trade association selection and involvement;

- I will also be available for short (unscheduled) calls (via my calendly app) and through email inquiries.

While I’d love to do mentoring for free, we all need to make a living. However, I want to make this as affordable as possible so the investment for this is $495/month, payable on the first of each month (total $2,970).

I also offer a discount with a one-time up-front investment of $2,475, which gives you one month for free.

This is limited to the first six (6) applicants.

"The results of following Mark's advice were surprising to me and generated a high Return on Investment. All of the sudden what was mainly a dream becomes true, and things happen. Expect both strategy and practical tips; expect what works and what may change your life."  Ezekiel Russell

This program runs six months starting the first of the next calendar month.

All training will be done via phone or web (Zoom). Taking into account most of us have day jobs, some one-on-one time may be scheduled for early evening or Saturdays. 

If you are good at what you do and are interested in going to the next level, send me an email or give me a call.

Let's get started!

Mark Amtower

301 854 9493


Recipient of the Lifetime Achievement Award for Excellence in Government Marketing

My background

I have been operating as Amtower & Company in the government contracting arena since January, 1985, and I have always been a home-based one-man company. Over the years I have learned, usually the hard way, was that filling the pipeline does not occur by itself: it takes planning, careful execution and often revised or updated planning.
Among the things I did in my early years was to start a newsletter that offered both tips and observations on what others were doing. Then I produced the first ever “Marketing to the Government” seminar in January of 1991, which led me to produce a bunch of public seminars and three conferences (1992-1994).

One of my seminar attendees told me about a business marketing conference that would benefit from a B2G workshop, so the following year (and three subsequent years) I was a featured speaker at Direct Marketing to Business (DMB, 1993-1996) – which led me to consult gigs with over thirty B2B catalog companies and helping them successfully enter the government market or grow their existing government business.

It was also at DMB where one of my session attenders suggested I write a book. I ended up consulting with her company for several years, writing the book (Government Marketing Best Practices) and still being friends with her more than 25 years later.

During this period I also developed relationships with reporters and editors at business and marketing magazines as well as the government trade press – and I started getting quoted and writing articles, getting more speaking gigs…and getting more business as a result.

At each step along the way I took action, often resulting in business with new clients. lts look like?

And somewhere along the line I became a recognized Subject Matter Expertand I want to share that with you.