Thursday, August 28, 2014

Wednesday, December 3, 2014- B2G Content Boot Camp

"Content" is a major buzzword these days, yet some do not distinguish between real content and sales material.

Whether you sell to the government, or to government contractors, good content, delivered to the right audience on a regular basis, helps you build a brand for your company and become top of mind. Being top of mind develops more qualified leads.

Small and medium size companies are struggling to stand out in the government market, to differentiate themselves from the competition.

Good content- content that delivers valuable information to potential customers, that is developed for and delivered to targeted audiences, can help you stand out to those you need to influence. 

Developing and sharing content does not have to bust your budget!

Content created properly and delivered through the right venues can

-          Help you persuade buyers and influencers
-          Make your company an information source for a particular product/service offering (yes, even products)
-          Develop the “top of mind” status that attracts both buyers and potential partners
-          Make your company a preferred source
-          And much more!

Content can take many forms, among them

-          Webinars and live events
-          Podcasts
-          Web radio
-          Media appearances
-          Video
-          Blogs
-          White papers
-          Ebooks
-          E-zines
-          Custom publications
-          And more.

You don’t need all of these, but you need to develop a platform that regularly delivers content to a defined audience if you wish to stand out and grow your business. 

And you don't need a big budget to develop a good content program.

The B2G Content Boot Camp will address these issues and more, including how to choose the format(s) best suited for you, how to create good content, then find the right venues to share it. The Boot Camp will include real-world examples and step-by-step processes to get started.

The B2G Content Boot Camp will feature expert advice on white papers, blogging, webinars, podcasts and more- each there to walk you through each step of content selection, creation and deployment. We will discuss developing content, finding other content to share, leveraging the content of partners and content delivery. Real-world examples and hands-on exercises throughout.

Among our experts:

-          Tom Temin, an industry icon, the Morning Drive co-host on Federal News Radio and formerGovernment Computer News editor. Tom is a white paper expert and ghost writer.
-          Mark Amtower, government marketing expert, author and blogger, radio host, columnist and LinkedIn guru.
-          Elizabeth Harr, "Visible Expert" and professional services marketing guru, Partner at Hinge Marketing.

We will accept only 30 attenders for the inaugural B2G Content Boot Camp.

VP Sales, VP Marketing, VP Communications, VP BD

This will be an all-day session at the Maryland Center for Entrepreneurship, 9250 Bendix Road, Columbia MD 21045

Early Bird pricing is $595 for the day until Friday, November 21. then the price goes up to $695 – so reserve your seat today. Seats are selling now and we can only accept the first 30.

Registration fee includes a 100+ page workbook, beverages, snacks and pizza for a working lunch.

Contact me now to reserve your seat. or 301 854 9493

Details:  B2G Content Boot Camp,  

8:00am-4:30pm, Wednesday, December 3, 2014

at The Maryland Center for Entrepreneurship, 9250 Bendix Road, Columbia MD 21045 (in the Latimer Room) 

Speakers: Mark Amtower, Elizabeth Harr, Tom Temin

We will cover

1) The case for content marketing

a. What content marketing Is Not

b. Content marketing Is

- educational

- cost efficient

- search engine friendly

c. Growth and profitability 

d. Why is content necessary for B2G? 

- visibility

- credibility

- winning business

e. How and when should content be used for B2G?

- primes and subs

- agency personnel

2) Strategy

a. Overview

b. Differentiation

c. Positioning

d. Key Messages

e. Goals

f. Research

- Link to sales goals

- audience interests, pain points

- FedBizOpps

g. Content strategy – themes and topics 

h. Content strategy – resources needed 

i. Content strategy – channels and frequency 

j. Content strategy - distribution considerations

k. Social listening – monitor for trending topics germane to what you do

- Respond to emerging or breaking news

3) Creating content

a. Content audit - What can be repurposed?

b. Content platforms

i. Deeper dive with examples (content calendar)

ii. Flow content (blogs, articles, short videos)

iii. Premium content (registration required for webinars, e-books)

c. Monitoring the competition’s content

d. the role of graphics/visuals 

4) Promoting content

a. Staff engagement

b. Social media

c. Guest blogging

d. Traditional PR and getting media coverage

5) Nurture and convert 

a. Offer strategy for other content

b. email marketing

6) Metrics

a. Timeline

b. Google Analytics

c. Shares and downloads

d. Leads and contracts

7) Finding outside help 

a. How do you find and select outside services

Friday, August 1, 2014

LinkedIn for Government Contractors - Feb 11, 2015

"The LinkedIn class was excellent and I learned a great deal." Federal marketing manager, SAS Institute

Are you a business leader, sales manager or small business owner who wants your sales, marketing and BD staff to-

• Grow their professional network of customer, prospects, and partners

• Connect with more decision makers through introductions and referrals

• Increase their visibility and value by sharing valuable information


Then LinkedIn for Government Contractors is what you need (and seating is limited)!

Who should attend? Everyone!

Email or call to register or to get more information.  301 854 9493
If you’re still on the social media sidelines, it is time to get into the game!

Who is on LinkedIn?

ALL Federal agencies;
ALL major government contractors;
ALL the people you need to know!

Do you need to grow and better manage a network of clients, prospects, partners, media and others in your market?

Do you need to generate qualified leads, do some great marketing and get some PR for your company without breaking the bank?

Rather than spend thousands on lead generation, marketing and PR with minimal results, why not invest a little time learning how to use the biggest and most valuable business network in the universe – LinkedIn!

This workshop is for those who sell to the government AND those who sell to government contractors.

You must register in advance to attend.

"Mark Amtower is a "mile wide and a mile deep" with his experience and expertise of "All Things LinkedIn" ...He has transformed from one of the first key LinkedIn adopters 10 years ago to one of the world's leading subject matter experts today in leveraging the capabilities and technologies of LinkedIn -- now the world's most important social media platform for businesses of all sizes and scopes … Mark's seminars on LinkedIn are entertaining, insightful and -- most important -- a key value differentiator for any business in any industry." Kevin P Young, Chief Strategy and Growth Officer, FiberTek

This workshop is updated 4/x a year to stay current with the changes occurring on LinkedIn. Attend the LinkedIn for Government Contractors and you will learn how to

-       Design a LinkedIn strategy that fits your business goals

-       Create a powerful LinkedIn profile that attracts targeted prospects and encourages people to connect with you

-       Drive traffic to your company profile  

-       Find and connect with those who can help your business grow- prospects, partners, media and more

-       Select the groups that will pay major dividends for you

-       Find and develop content to share in those groups

-       Get more recommendations and endorsements

-       Get on the radar of decision-makers who buy what you sell

-       Develop and defend a “subject matter expert” platform

-       Create a company profile that attracts the right people

-       Start your own group

-       Stand out in your market niche

-       Q&A  and much more!

From the Association of Proposal Management Professionals National Capitol Chapter web site:

"His 2013 presentation before the APMP NCA Chapter, How Proposal and Capture Professionals Can Leverage LinkedIn, was our most popular event of the year."

Due to the constant changes on LinkedIn, the workbook and slides are updated before EVERY Session.

The investment is $295. You can register on GovEvents, but we'll contact you for payment.

The Government Market Master Forum offers continuing professional education for for professionals in the government contracting (GovCon) market. We offer course for sales, marketing and business development professionals a C-levels and small to mid-size contractors.

Our LinkedIn training is the best in the government market and it is a game-changer for those who attend our public sessions and for those that choose to bring our training in-house.

February 11, 2014 8:30am-noon: LinkedIn for Government Contractors - Maryland Center for Entrepreneurship, 9250 Bendix Road, Columbia MD 21045

This workshop is updated 4/x a year to stay current with the changes occurring on LinkedIn. 

Due to the constant changes on LinkedIn, the workbook and slides are updated before EVERY Session.

Seating is limited at each venue. Seats are $295 per person. Group rates available.

Email or call to register or to get more information.  301 854 9493

You must register in advance.

Who should attend? Everyone!