Friday, May 6, 2016

July 21- Save the Date! Federal Channels- Government Marketing Best Practices 2020

Join us July 21 for Federal Channels: Government Marketing Best Practices 2020.

Federal Channels theme for 2016: Government Marketing Best Practices 2020: 2020 is your eyesight, viewing the market clearly for what works at present. As we all know, 2020 hindsight is always dead-on, but we use hindsight to what old tactics remain valuable and to see how they have morphed over time. Finally, we are looking forward to the year 2020- when none of us really knows what marketing will look like!
Government Marketing Best Practices was the first book to address marketing to the government as a discipline. The book was born out a seminar of the same name, which is still the premier Amtower & Company workshop and a cornerstone for the Government Market Master Continuing professional Education program.
The new book version of Government Marketing Best Practices 2020 will be provided to all attenders of Federal Channels.

The conference is at the Bolger Conference Center in Potomac, Maryland- see below for details.

Our Board of Advisors has helped create a strong program.

Mark Amtower
Amtower & Company

Lou Anne Brossman
Founder, Government Marketing University

Mark Meudt
VP, Communications, GDIT

David Powell
COO, Federal Business Council

Allan Rubin
VP Marketing, immixGroup

Kerry Simon Rea
President, GovEvents

We will have great speakers from the front lines of the government market, great networking and exhibits and tactics and strategies you can use immediately.

Current sponsors include

Federal News Radio

Government Market Master
Continuing Professional Education

Government Marketing University


Carl Dickson's PropLibrary

Register in May for the "early bird" investment of $245;

$295 starting June 1.

Register today!

Limited sponsorships and exhibit opportunities available.  

Agenda (subject to change)

8:00 - 8:50 AM:  Registration, networking, continental breakfast

8:50 - 9:00 AM: Introduction

9:00 - 10:00 AM: What is driving your market?

Where do you fit?  What pain points are driving decision making within your intended government market?    Understanding the nuances driving decisions affecting your products.  This session will present current trends research and a methodology you can use to analyze key factors within the federal market for your products.

10:00 - 10:15 AM: Refreshment break, exhibits, networking

10:15 - 11:15 AM: Differentiate or Die
This session will focus on separating yourself, your company and your product from the extremely "noisy" federal marketplace.  By effectively differentiating, you gain greater visibility and improve positioning with intended customers.

11:15 AM- 12:15 PM: The New Rules of B2G Social Media Marketing
Social media continues to evolve as a tool for sellers and marketers.  Using it effectively requires awareness of the changes and the “New Rules” in that determine success.  This session will provide an overview of the current landscape for using social media tools for Business-to-Government marketing, and will provide tools for immediate use.

12:15- 1:00 PM - Lunch, exhibits, networking

1:00- 2:00 PM - Engaging Your Customer - F2F & Online
The government is a relationship
driven market.  People buy from people they know, people they like and people they trust.  Methodologies for engagement, connecting with the federal customer in a meaningful way, will be presented.  Practical tools for implementation will be provided.

2:00-2:15 PM: Refreshment break, exhibits, networking

2:15-3:15 PM: Marketing Your MAC (Multiple Award Contract)
You’ve been awarded a GWAC, IDIQ, GSA Schedule or some other contract vehicle.  Now what?  This session will cover practical tools you can use immediately to drive business to, and through, your contract.

3:15-4:15 PM: Wrap-up Panel: Q&A 

Don't wait- register now!

Our Venue: The Bolger Conference Center is a full service conference center and hotel in Potomac Maryland, convenient to Virginia, Washington DC and the Maryland suburbs.

Guest rooms are available for those attending from out of town.