Yahoo announced that it hired Katie Couric as "global anchor". Yahoo's CEO, Marissa Mayer, has said all along that the end user experience would drive her decisions. Ms Mayer is a data-driven executive who happens to be a social media maven, so it's safe to assume she knows what she is doing.
Some will undoubtedly see the hiring of Katie Couric as simply bringing on a celebrity. This would be selling both Ms Mayer and Ms Couric short. Couric is a media savvy content maven who happens to be a celebrity. She is smart and deep.
What this does for Yahoo is provide a deeper, broader content bench.
So what does this have to do with GovCon?
I open Selling to the Government with the "Tale of Two Companies", vignettes about two companies from the dot bomb era. (http://www.amazon.com/Selling-Government-Compete-Worlds-Largest/dp/047088133X/ref=sr_1_1?ie=UTF8&qid=1385502961&sr=8-1&keywords=amtower)
One of the companies, PlanetGov, got venture funding to create an information and sales portal for the government market. PlanetGov hired about 20 journalists, including Mike Causey from the Washington Post (now with Federal News Radio) to create an information portal that would attract all Feds, then have an e-commerce side which would supply those Feds with everything they needed to buy for work.
The plan was interesting, but did not make it past the demise of the dot-bomb crash.
But the company survived, and emerged as APPTIS, and now IronBow.
Content is deservedly huge in our market, and with some of the publications in dire straits, it has become necessary for contractors to generate more of their own content. This content takes the form of white papers, enews programs, webinars, podcasts, even TV and radio shows.
If the content is germane to the buyer, and helps them makes decisions about what to buy and perhaps where to buy it, the company generating the content wins.
Perhaps it wasn't the PlanetGov plan that was bad - just the timing.
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