Wednesday, November 13, 2013

Amtower's Dilemma - Making an agency reco to a Fortune 200 company

So here's my dilemma. I get a call from a friend and occasional client at a top tech firm, well inside the Fortune Top 200. They need an agency that can help with public sector content, social and qualified lead generation. I tell my friend I will send them a short list within 48 hours.

A couple of companies come to mind quickly as their content is extraordinary.

Then I look them up on LinkedIn....

Content may be a strength, but social, at least LinkedIn, is really weak. I see execs at these companies that should have profiles with SOME information on who they are and what they do, but it isn't there. Their web sites are nice, and populated with some decent content, but they look like the cobbler's children, or worse, the emperor with no clothes when it comes to LinkedIn.

While I admire their ability to generate great content for some clients, it doesn't appear that they leverage social for dissemination of that content.

LinkedIn is my #1 venue for vetting those I recommend. Web sites are #2.

So the list got shorter.

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