Tuesday, July 13, 2010

Facebook becoming more business friendly

A while back I posted that I may be leaving Facebook. That was somewhere in mid-2009.

The I posted that I was staying because several people asked me to stay. So I stayed.

Recently several people pointed out that FB was becoming more business friendly, and when I took a closer look- it was indeed. So I decided to play around.

So, what does this mean for me & B2G social networking?

Well, first things first. In my several interviews with web 2.0 guru David Meerman Scott (author or World Wide Rave, The New Rules of Marketing & PR) he always says to focus on one primary network.

Check. My primary social network is LinkedIn. On LinkedIn I have almost 2,800 direct connections, and a network of about 15,000,000 (within 3 degrees), am in 50 groups and 12 sub-groups (50 primary groups is the max), and I am quite active. I have also been mentioned in at least 3 books for my use of LinkedIn. I like it.

But, last Friday I sent invitations on Facebook to about 100 people (connections of friends), added about 60 contacts ("friends") and started a group, or fan club, for my company (see "Amtower & Company" on FB)- which 60 people joined in 3 days. I am over 500 connections now at FB, and that is growing.

Does this mean LinkedIn is in jeopardy of being displaced?

Certainly not in the near term, but web 2.0 does not stand still.

And Web 3.0 is on the horizon moving in fast.

Stay tuned!

1 comment:

  1. Hey Mark,

    As you know, I am not on LinkedIn. We can't be everywhere. However, once you do participate in a particular social network it is difficult to leave. Kinda like chewing gum in your hair - easy to get in and difficult to leave.