The Coronavirus pandemic is unlike
anything I’ve seen in my 36 years in government contracting. It is wreaking havoc
across all aspects of society and it could bring about an economic recession.
It has also totally changed how those of us
in government contracting are doing, or trying to do, our business. As we head
into Federal Q3, then the end of FY, those in GovCon will be relying more than
ever on the phone and web 2.0 tools (email, LinkedIn, Zoom, Skype, FB, etc).
With the elimination of physical networking venues until this pandemic comes to an end, we need to develop ways to stay in touch with our co-workers, customers, partners and prospects.
LinkedIn
will become even more indispensable if this pandemic stretches out into busy
season or beyond. With 2.1 million feds on LinkedIn, and virtually the entire contracting community, contractors will need to become more proficient with
their online activity: how they present themselves, share information, reach
out to introduce themselves and connect, stay in touch with those they are
connected to, and much more. Missteps are costly.
If you are interested in how LinkedIn
can help bridge this gap, we should talk.
Currently I offer three LinkedIn training programs for companies (see below). As a result of the current
situation, I have prepared a one-hour
webinar on Social Selling via LinkedIn. This webinar is designed to
provide real tactics that you can use during the pandemic. It will show
companies what social selling is and how it works in GovCon, but will also include
practical tips for individual profiles, company profiles, connecting and social
selling – staying on the radar of those you need to influence today, tomorrow
and when we are past this disaster.
GovCon Social Selling Fundamentals:
Turning “Social Distancing” into Social
Proximity
A One Hour Session on Leveraging LinkedIn
During the Coronavirus Pandemic
The pandemic
has brought many traditional marketing and networking venues in GovCon to a
screeching halt. All face-to-face forums have been at best postponed. During
this time, staying in touch with your clients, prospects, partners, co-workers
and others is still a main concern for contractors.
Social
selling, leveraging LinkedIn and other platforms to stay in touch with your key
audience(s) is perhaps the most effective and direct way to maintain your
relationships. LinkedIn can help you bridge the gap between “social distancing”
and staying close to your customers, employees and partners.
This session
is designed to give your company the basics of social selling and the building blocks
for using it during the pandemic and beyond. It will include
-
LinkedIn
profile tips that are fundamental for social selling success
-
Staying
in touch with and broadening your reach into key accounts
-
Tips
and tactics for reaching out to influencers
-
What
content to share and where to put it
-
Leveraging
content from other sources
-
9
proven tactics for social selling success, including “reaction triggers” that
start conversations and using LinkedIn to drive traffic to other online
interactive venues
- and
much more.
These are
lessons I have learned from actively using LinkedIn over 16 years and from
working with government contractors to create and deploy social programs. This
is not a deep dive into social selling but it will give you and your company
enough tips and tactics to stay in touch with your network and begin to expand
account penetration.
This is
offered as a webinar on your webinar platform so you can record it for re-use.
The investment is $995, prepaid, and
we can deliver (schedule permitting) within two business days. This is not a public webinar- it is designed to be presented to one company at a time.
To learn more about this or to book
your session, call 301 854 9493, email markamtower@gamil.com or reserve
time on my calendar - https://calendly.com/markamtower
Mark Amtower
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