Friday, December 6, 2019

Amtower LinkedIn/Social Selling Training Programs for Government Contractors


Amtower LinkedIn/Social Selling
Training Programs for Government Contractors

In a relationship driven market, how are your growing and managing your network of key movers and shakers, the buyers and purchase influencers? How are you influencing what others know about you, your company and your key personnel?

Only a small percentage of government contractors leverage LinkedIn well and start to win more business. That small percentage 

 - positions their companies and key personnel as thought leaders and subject matter experts, 
- expands connections in key accounts, 
-        -   engages with others through the groups,
-        -  shares pertinent content in key places,
-          - and better positions and brands their respective companies
-        all by connecting and by becoming more active and more visible.

This activity is key to creating gravitational pull, influencing your buying audience to look more closely at who you are and what you do.

Most companies join social networks because everyone else has, but they sit there and wait for something to happen. They don’t think to coordinate their presence to interact with over 2.3 million Feds.

 Which category does your company fall into?



If your LinkedIn profile is done well, it can work for you 24/7/365 and attract the audience you are looking for. If it is done poorly, it works against you 24/7/365.

The same applies to your LinkedIn activity: done well it will attract more of the people you want to reach. Done poorly, you drive them away.


Amtower & Company offers the best LinkedIn Training for the GovCon community.

"Mark provided LinkedIn training for our firm and I was thrilled with the results. We have some pretty sophisticated LinkedIn users on staff and I thought they would tell me they knew everything there was to know about how to use this tool, but even our expert users learned a lot from Mark. We spent a full day together learning how to fully use the features and capabilities of LinkedIn. Mark provided a comprehensive training program and one on one coaching. He did a great job and I am proud to recommend him as an expert LinkedIn trainer and coach." Robert Lohfeld, CEO, Lohfeld Consulting Group

Over 2.3 million federal employees are now on LinkedIn, and all major contractors are well represented here as well.  Where the feds go, contractors follow. Several recent studies indicate that LinkedIn is one of the top two sources for vetting potential employees, partners, contractors, suppliers and competitors.

Social networking has become not only a “must,” but a “must do very well.” While most companies are on LinkedIn, very few maximize the value of this incredible platform.

The most successful contractors are leveraging LinkedIn to become both more findable and more credible to industry and government influencers, and generating more and better leads as a result. Account or agency based marketing is much easier when you leverage LinkedIn.

If you want to find out how LinkedIn can help your company, let's talk: 


All of this now falls under the heading of “social selling,” which is different than traditional selling while still acting as an adjunct. Social selling is a multi-dimensional, multi-touch method of getting on the radar and staying there in non-intrusive manner, becoming top-of-mind without being annoying. It enhances your ability to reach and influence keys players in your market niche.


We provide training for companies in three ways designed to fit most budgets.

Each of these programs will cover the ten areas listed below. The full day program will go into more depth on each, with more examples, and the Three month program will allow me to monitor your progress and give individual coaching to key team members.

n  Setting your goals & developing your social selling strategy
n  Determining your area of expertise, your “subject matter expert” position
n  Creating your power profile
n  Populating your connections and building your network
n  How to find the Groups germane to your areas of interest
n  Recommendations & endorsements
n  Customer, partner and competitor research
n  Publishing on LinkedIn
n  Lead generation/social selling
n  Ways to monitor your progress and measure your success

We encourage our clients to record these sessions for internal use only.

Half-day Customized LinkedIn In-House Workshop is tailored to each client. This is available only in the Washington, D.C. area or as webinars. What you will learn:

-          Why you need a LinkedIn strategy and how to create one
-          How to create a LinkedIn profile that attracts the people you want to meet
-          Making the "right connections" (contractors and government decision makers)
-          Managing and communicating with your connections
-          Key elements to establish you/your company as a subject matter expert or “thought   leader”
-          How to select and leverage the best groups to grow your business
-          Making certain the “Company” profile contains the right information
-          Social selling techniques
-          And much more!

The investment for the In-House Workshop is $4,995; $2,500 deposit, the balance due one week before the workshop. This session is available on-site only in the DC/Baltimore area; otherwise by webinar. It runs approximately 3.5 hours. Three weeks advance notice required. We require a main point of contact.


Full-day Customized LinkedIn In-House Workshop is similar to the Half-Day, but a much deeper dive with a focus on your customers and prospects. This is available only in the Washington, D.C. area or as webinars. What you will learn:

-          Why you need a LinkedIn strategy and how to create one
-          Setting your initial goals/benchmarks
-          How to create a LinkedIn profile that attracts the people you want to meet 
-          Making the "right connections" (contractors and government decision makers)
-          Managing and communicating with your connections
-          Developing deeper relationships with specific accounts (you tell me which accounts you   need to reach)
-         Key elements to establish you/your company as a subject matter expert or “thought leader”
-        How to select and leverage the best groups to grow your business
-        Developing a content distribution strategy
-       Making certain the “Company” profile contains the right information
-       Social selling techniques and tactics
-       And much more!

The investment for the In-House Workshop is $7,995 $3,500 deposit, the balance due one week before the workshop. This session is available on-site only in the DC/Baltimore area; otherwise by webinar. This session runs approximately 7 hours. Three weeks advance notice required. We require a main point of contact.


The three month Total Immersion LinkedIn & Social Selling Company Training program is seven-to nine customized training sessions over a twelve-sixteen week period. Training sessions are 45-60 minutes and are spaced two weeks apart so the client and employees have a chance to implement and use the training as we go along. We also recommend the company record each session on a company webinar platform for future training and reference. This program is designed to help our clients maximize the value of LinkedIn, increase qualified lead generation and raise the overall awareness of the company.

Included in this program are individual profile reviews and coaching for up to 6 staff members and a review of the company profile. Progress on each of the 6 individual profiles is monitored during the 16 week program. 

I believe the length of this program improves the odds of your staff using LinkedIn better and understanding the value LinkedIn brings to them as professionals and as part of the company team. I have seen the results in several companies.

Each Total Immersion Training program is customized for the company we are coaching to ensure maximum returns from your industry niche. We adapt the sessions to your specific needs and to your target audience.

·         Initial Planning session: Brainstorm, goal setting and mapping the company profile
·         Session one: LinkedIn features and settings; how to use them; overview of LinkedIn   features and benefits; individual goal setting
·         Session two: Mapping the individual profiles, emphasizing twelve key profile elements
·         Session three: Connecting – strategies & tactics
·         Session four: Group selection and participation
·         Session five: Content: developing and/or finding content to share with your network
·         Session six: Tactics and tips for social selling
·         Session seven: Wrap-up & reevaluate and validate goals; set new priorities as necessary
·         Session eight: facilitated Q&A (get questions from employees ahead of time and address   all issues)

Sessions are schedules 2 weeks apart to allow people to start using what they are learning and to get a quick refresher at the beginning of the next session. In DC area, there will be three in-person sessions, the rest via webinar.

The investment is $14,995, with a $4,995 deposit. The balance is due in two equal payments of $5,000, the first before the “Week six” session, and the final payment one week before the final session. There is a $1,000 discount for full payment in advance. We require a main point of contact, someone we can train as your in-house LinkedIn expert.

Why Amtower?

Mark Amtower is a true LinkedIn pioneer, having joined on February 11, 2004 as member 222,445. He has been speaking about and advising companies and individuals on using LinkedIn since 2009. 

An internationally recognized authority on leveraging LinkedIn, he has been quoted in numerous business publications on this topic and has presented to over 150 companies and professional groups on using LinkedIn. His keynotes, lunch speeches and breakout sessions on social media have been a popular addition at many GovCon industry events, including AFCEA conferences, GAIN, 930Gov, Government IT Sales Summit, NCMA, APMP and many others.

Since 2009, he has worked with over 100 companies in GovCon on their LinkedIn programs. These include think tanks, resellers, distributors, large and mid-size systems integrators, professional service providers, marketing firms, management consulting firms, a variety of small companies as well as hundreds of individuals. Some of his clients have won task order business predicated on their LinkedIn profiles.

Amtower is known for his candor, dry humor and information packed sessions. He is not your typical consultant or presenter. Every Amtower presentation, public or private, is full of information you can use right away. He was selected by BtoB Magazine as one of the top 100 business marketers in the country, and he was voted to have one of the seven best profiles (out of 45 million) on LinkedIn in 2009.

2008 Who’s Who in BtoB Marketing (BtoB Magazine award)

2009 Rock the World Best LinkedIn Profile winner (#3 of the top 7 on LinkedIn)


2012 Top 1% of “viewed profiles” in LinkedIn.

2015: independent research by Andy O’Hearn includes Amtower among the top 200 LinkedIn experts world-wide: https://www.linkedin.com/pulse/gathering-linkedin-polymaths-andy-o-hearn?trk=prof-post 

2018: Awarded the inaugural Lifetime Achievement Award for Excellence in Government Marketing from Government Marketing University at the annual GAIN conference.

301 854 9493

If you want to discuss your LinkedIn training needs, reserve time on my calendar.


Look me up on LinkedIn- www.linkedin.com/in/markamtower to see how I practice what I preach.

Pricing quoted is guaranteed through June 30, 2020.

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