Building Your SME Platform to Fill Your Pipeline:
If you are looking
to establish, grow and fill the pipeline of your solo or small consulting
practice, we need to talk now.
I have been a
solo-consultant since 1985 and have survived economic downturns and other ups
and downs of the GovCon universe. I have learned lessons that I never imagined
and that they don't teach in business schools.
I am
packaging my 35+ years of experience into a six-month, one-on-one program to
help you take your consulting business to the next level, to expedite the
process of attaining your SME status.
"I had the privilege of participating in Mark
Amtower's coaching program. Not only did he educate me on how to
leverage LinkedIn for my business, but he also helped me hone the messaging and
marketing of my business. Mark has tremendous respect in the
government contracting community and he was generous in sharing those
connections where appropriate. We also got creative
developing marketing strategies, mining government resources and following
through. I had a number of other coaches but none were as efficient,
supportive and down right fun to work with. I highly recommend Mark and know
you will enjoy working with him too." Karen Dobson
The program
consists of
-
online coaching, telephone and email support to
help you define your goals and build your SME platform.
-
Defining your area of expertise in terms that
resonate with your audience
-
Creating a content marketing strategy that will put
you on the radar of your prospect audience and move you up the visibility food
chain
-
Fine-tuning
your LinkedIn profile and company page and develop a results-focused LinkedIn presence that
works for you 24/7/365
-
Developing an ongoing learning system for you so
you can stay among the “most informed” in your niche and have
the ability to share pertinent information with your network
-
Identifying and reaching out to key GovCon media
-
Ultimately assisting you in creating a subject matter expert platform in the market which will help you grow your
business.
My
goal with this program is to help you build your SME platform and make it
easier to get your message to a targeted audience.
Isn’t it time to invest in yourself?
"Mark Amtower is the godfather of Marketing to the Federal Government. I have firsthand experience in working with Mark. He was my coach when I started my digital marketing practice that caters to small government contractors. He taught me many things about the government marketplace, but three items impressed me the most.
First, Mark said, be clear about your target market. He taught me that I had to focus my efforts on a specific segment of government contractors and aim all my marketing efforts toward them.
Second, he said, consistently produce relevant content your target audience wants to hear. He continually reminds me that my potential government customers are not interested in my products and services; they are interested in how I can solve their problems with my products and services. He taught me how to develop content on the internet that spoke to my customers’ needs.
Third, network, network, and then network again. During Mark’s 35 years of government marketing, he has accumulated a wealth of connections in the Government contracting industry. Mark has invited me to several conferences over the past year. Once he steps in the room, he is instantly recognized by the participants and is actively engaged in networking throughout the entire conference. In short, Mark is a teacher, a networker and one of the most powerful and influential voices on marketing to the Federal Government. To me personally, he is my friend, and one of my most trusted advisors." Bob Rogers
First, Mark said, be clear about your target market. He taught me that I had to focus my efforts on a specific segment of government contractors and aim all my marketing efforts toward them.
Second, he said, consistently produce relevant content your target audience wants to hear. He continually reminds me that my potential government customers are not interested in my products and services; they are interested in how I can solve their problems with my products and services. He taught me how to develop content on the internet that spoke to my customers’ needs.
Third, network, network, and then network again. During Mark’s 35 years of government marketing, he has accumulated a wealth of connections in the Government contracting industry. Mark has invited me to several conferences over the past year. Once he steps in the room, he is instantly recognized by the participants and is actively engaged in networking throughout the entire conference. In short, Mark is a teacher, a networker and one of the most powerful and influential voices on marketing to the Federal Government. To me personally, he is my friend, and one of my most trusted advisors." Bob Rogers
After signing up, we’ll have a one-on-one strategy session to map out where you
are and where you want to go, defining your goals and creating an action plan
we can both follow. During the session we’ll discuss the areas where you need
assistance and how to sequence them.
We will continue
our one-on-one sessions weekly focusing on those areas we mapped out in the
strategy session and monitoring your progress. Some calls will be preceded by
me sending a short PowerPoint or bullet sheet on the action items and my
thoughts on what you’ve done and what you need to do.
Six months of 1:1
coaching to take your consulting business to the next level includes
- twice monthly 45
minute calls to keep you focused on your goals, discuss your progress and
adjust. These will be mini-brainstorm sessions and include LinkedIn
tips/tricks, media coaching, content planning and development and more (initial
planning session does not count as a call);
- regular news
feeds from me to help you find information you can absorb, share and comment on;
- ideas and
suggestions for getting speaking engagements and article/post topics,
along with a content production calendar;
- trade association
selection and involvement;
- I will also be
available for short (unscheduled) calls (via my calendly app) and through email
inquiries.
While I’d love to
do mentoring for free, we all need to make a living. However, I want to make
this as affordable as possible so the investment for this is
$495/month, payable on the first of each month (total $2,970).
I also offer a
discount with a one-time up-front investment of $2,475, which gives you one
month for free.
This is limited to the first six (6) applicants.
"The results of following Mark's advice were surprising to me and generated a high Return on Investment. All of the sudden what was mainly a dream becomes true, and things happen. Expect both strategy and practical tips; expect what works and what may change your life." Ezekiel Russell
This program runs six months starting the first of the next calendar month.
All training will
be done via phone or web (Zoom). Taking into account most of us have day jobs, some
one-on-one time may be scheduled for early evening or Saturdays.
If
you are good at what you do and
are interested in going to the next level, send me an email or
give me a call.
Let's get
started!
Mark Amtower
Recipient of the Lifetime Achievement Award for
Excellence in Government Marketing
My background
I have been
operating as Amtower & Company in the government contracting arena
since January, 1985, and I have always been a home-based one-man company. Over
the years I have learned, usually the hard way, was that filling the pipeline does
not occur by itself: it takes planning, careful execution and often revised or
updated planning.
Among the things I
did in my early years was to start a newsletter that offered both tips and
observations on what others were doing. Then I produced the first ever
“Marketing to the Government” seminar in January of 1991, which led me to
produce a bunch of public seminars and three conferences (1992-1994).
One of my seminar
attendees told me about a business marketing conference that would benefit from
a B2G workshop, so the following year (and three subsequent years) I was a
featured speaker at Direct Marketing to Business (DMB, 1993-1996) – which led
me to consult gigs with over thirty B2B catalog companies and helping them
successfully enter the government market or grow their existing government
business.
It was also at DMB
where one of my session attenders suggested I write a book. I ended up
consulting with her company for several years, writing the book (Government
Marketing Best Practices) and still being friends with her more than 25
years later.
During this period
I also developed relationships with reporters and editors at business and
marketing magazines as well as the government trade press – and I started
getting quoted and writing articles, getting more speaking gigs…and
getting more business as a result.
At each step along
the way I took action, often resulting in business with new clients. lts look like?
And somewhere along
the line I became a recognized Subject Matter Expert…and I want to share that with you.
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