Wednesday, October 31, 2018

5 Reasons YOU Need to Attend LinkedIn for GovCon

With over 2 million feds on LinkedIn and all major contractors (small and large alike), LinkedIn has become ubiquitous in the government market.  It has become the place for vetting companies and individuals (and where you are vetted), marketing and social selling, reaching out to influencers and potential partners to build business networks, to recruit key staff and much more.

Research from Market Connections and from Government Executive Media Group's Market Preview show the growth and reach of LinkedIn in our market.

But LinkedIn continues to morph, changing in ways that frustrate most users and makes it more difficult to do things we could do a few short years ago. We all need to learn how to respond to these changes and maximize the value of LinkedIn for our own purposes.

LinkedIn still offers one platform, one place where you can still do many business activities that will help you position and grow your business - and many of these things you can do for free, without the paid membership.

If you are not using LinkedIn well, you are losing business.

Here are five reasons to attend the upcoming (Dec 4, 5 & 6) workshops.

#1: Your target audience is here. ALL federal agencies and major operating divisions are are LinkedIn. Even the IC is represented, although in much smaller numbers. Nearly 2.1 million feds are on LinkedIn.

#2: 30-40% of the feds on LinkedIn have program or project management responsibilities or are in other management positions. When approached properly, many of these feds are open to connecting. These are the people who need to know who you are and what you do.

#3: Thought Leadership. You can use LinkedIn to develop a subject matter expert position for your SMEs and/or your company to stand out from your competitors.

#4:  24/7/365 free advertising when your employee profiles and your company profile are done well.

#5: Lead generation occurs when you use LinkedIn like a pro- and this workshop will take you there.

$195/seat- Only 15 seats per session- and you must register in advance.

8171 Maple Lawn Boulevard
Suite 200
Maple Lawn, MD 20759

4800 Montgomery Lane
9th Floor
Bethesda, MD 20814

8000 Towers Crescent Drive
Suite 1500
Tysons Corner, Virginia 22182

Note: Each workshop is being held in the conference rooms of Offit Kurman.

Reserve your seat today!

Who should attend? Everyone in GovCon, but especially sales and BD managers and professionals, marketing teams, CEOs of small contractors and anyone interested in making LinkedIn pay dividends!

Beverages, snacks and the 200 page pdf of the slides are supplied.

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