Saturday, September 20, 2014

The New Rules of Selling Products to the Government -Wed, March 25, 2015

Selling anything to the federal government has become more complex and more difficult in the era of reverse auctions, LPTA and FSSI.

The New Rules of Selling Products to the Government  will cut through the clutter and give you both the information you need and tactics you can use.

There is limited seating so reserve your seat TODAY by emailing Mark Amtower @

Wed, March 25, 2015, 8:00 AM-4:00 PM - Maryland Center for Entrepreneurship in Columbia MD.

Featuring two industry icons, Larry Allen of Allen Federal - for 19 years president of the Coalition for Government Procurement, and Mark Amtower, founder of Amtower & Company and the Government Market Master Forum, this session will address 

- the new rules of product procurement, including the rollout of FSSI and how to be part of a winning team

- when (if ever) to use reverse auctions

- low-price, technically acceptable (LPTA) and how to influence the TA part of the equation

- preparing for when FSSI comes to your Schedule

- Simplified Acquisitions

- when, why and how to partner with a reseller

- what your web site really needs to attract federal buyers and get them to buy

- the best lead(list) sources

- SmartPay charge card update

- event and conference selection criteria

- association and special interest group involvement

- how to leverage social media for lead generation (including blogs, videos and podcasts)

- leveraging LinkedIn for account development

and much more.

Together Larry and Mark will provide information you can use - no platitudes, just information you can use to grow your business.

VP Sales, VP Marketing, VP Communications, VP BD, Sales managers

Speaker Information

Larry Allen, president of Allen Federal, former president of the Coalition for Government Procurement and widely recognized as a leading expert on government procurement, GSA issues and the government market. Larry is a member of the SEWP advisory panel (NASA SEWP V).

Mark Amtower, founding partner, Amtower & Company, founder & director, Government Market Master Forum. Amtower has advised hundreds of companies selling products to the government since starting Amtower & Company in 1985. Collectively his clients have made tens of billions of dollars.

March 25, 2015- 8:00 AM-4:00 PM - Teqcorner in McLean, VA

Seats are $595 until COB March 6; after that they go up to $695. Lunch, snacks and beverages will be provided. All attenders receive the 100+ page workbook.

We only have room for 30 attendees- so register today to guarantee your seat!

Advanced registration is required - Call 301 854 9493  or email 

Maryland Center for Entrepreneurship, 9250 Bendix Road, Columbia MD 21045

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