The government contracting
market has experienced dramatic changes, arguably more over the past few years than
the preceding few decades. LPTA, FSSI, and more GWACs are just the tip of the
iceberg.
Competition for business via Schedules, GWACs, IDIQs and RFPs is more intense than ever before.
Add to that the radical and
continuing changes in marketing to the government with the shrinking of some
traditional venues (trade publications and big events) and the emergence of web
2.0 tools like webinars, blogs, videos, podcasts and LinkedIn.
How are you going to survive and thrive in this new environment?
The Government Market Master program is designed
to do one thing very well: provide an ongoing educational forum for government
contractors who want to succeed by providing key employees with the resources
and industry best marketing practices they need. These include tools and
tactics to cost-efficiently market and position the company, methods to expand
their respective networks, connect to key decision makers in both client
agencies and business partner companies, build subject matter expert platforms,
and to fill the pipeline for their respective companies with the most qualified
leads available.
Government Market Master Certification Program
Amtower
& Company offered the first GovCon marketing seminar in January 1991. Late
the evening prior to the event an ice storm hit the DC area. Of the 91 people
registered, over 80 showed up. Our seminars started showing up on resumes as
early as 1994.
Mark Amtower
is recognized across the government contracting community as a leading provider
of B2G marketing advice and education.
We are
formalizing our educational offering into the first certification program for B2G marketing professionals under the Government Market Master Continuing
Professional Education program. The
Government Market Master program will offer workshops on the current best
practices for what is working in B2G marketing.
We offer seminars and
workshops every month on topics pertinent to business
development and marketing professionals, topics directly
impacting the government contracting community. Our faculty and advisors are
among the best the market has to offer. GMMF certificates will be awarded
for each session attended and a Government Market Master Certification is
awarded to those completing the seven workshops.
The
certification will require attendance and participation in six 4-hour
workshops:
August 12 Differentiation and Developing a Subject Matter Expert Platform Workshop
http://ow.ly/PIDCy
October 14 Government Marketing Best Practices Workshop (GMBP)
November 11 B2G Market Research 101
December 9 B2G Content Marketing Workshop
Jan 2016 LinkedIn for GovCon
Each session
will be offered at least three times each year, starting in July, 2015. The
certification requirements must be met within 18 months of your first session.
To maintain the certification, attendance is required at GMBP once each year
thereafter.
Those who have attended LinkedIn for GovCon or GMBP in 2015 will have these sessions grand-fathered into their requirements.
We believe
that ongoing professional education will enhance the ability of our attendees
to define and maintain a competitive edge by getting a broader picture of what
is working across the B2G market and applying what they learn to their specific
companies. Educated employees are more productive, better motivated and are
more likely to stay with their current employer.
Our goal is
to become the preferred continuing professional education source for
professionals engaged in marketing to the government.
Workshop
schedules will be posted at http://www.FederalDirect.net and at the Government Market Master
group on LinkedIn..
All workshops are held at
the Maryland Center for Entrepreneurship, 9250 Bendix Rd, Columbia MD
21045.
Workshops are also available as in-house training on a limited basis. We are currently researching options for online training.
Contact me with any questions:
Mark Amtower 301-854-9493
mark@federaldirect.net
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