Monday, May 27, 2013

Connecting Dots in the Dark: The Waldo Factor, part 20

Recently I recorded an interview with Mike O'Connell for I know Mike from Federal News Radio where he is the web editor and he is adept at social media. The interview focused on the many uses of LinkedIn, including why it is important for journalists and others.

During the interview I used a phrase that shows up in many of my live presentations on LinkedIn: connecting dots in the dark. The dots are things you know or suspect are "out there", you are just not certain where and who.

Even by itself, this is an interesting metaphor. In the context of LinkedIn it means several things, among them-

   * the ability to find people who share their discipline, but people you did not previously know

   * key people at companies you want to do business with

   * finding people you have not seen in years

   * finding groups (communities) of like-minded thinkers

   * ideas - coming across interesting discussions that are pertinent to what you do, started and commented on by people you probably need to know

   * and so much more.

I view LinkedIn as one of the coolest, most useful and versatile marketing tools I have run across in my thirty-plus years of marketing, with literally something for anyone in business.

You can read the interview (it's not long) at

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