Tuesday, March 15, 2011

Government Marketing Best Practices 2011- 2nd session!

Does your marketing program pay dividends for you company? Is it aligned with sales goals? Are you leveraging web 2.0 tools and tactics and integrating them into your overall marketing efforts?

If you need some guidance on these or other business-to-government marketing issues, you need to attend Government Marketing Best Practices 2011!

The second session of government Marketing Best Practices 2011 is on March 22 at the Mason Inn on the campus of George Mason University.

On March 9 we kicked off our partnership with the School of Management at George Mason University with our flagship seminar, Government Marketing Best Practices. All attendees and speakers were delighted with the seminar.

We will feature several industry experts (see below) for our second session on March 22. The agenda for the 22nd is (see below for discount code):

7:30-8:00 Registration, continental breakfast & networking
8:00-8:15 Welcome & introduction

8:15-9:00 Panel- Challenges facing the B2G marketing: budget issues, evolving web 2.0 tools, social media policy and use, and more. (Mark Amtower, moderator, Mark Meudt, & 2nd panelist tba)

9:00-9:45: B2G marketing tactics that are working today- PR, white papers, events, blogs, podcasts, video, webinars and more. (Mark Amtower)

9:45-10:00: break & exhibits

10:00-11:00: PR/Press panel - how to get more than your fair share of press (traditional & virtual) and air time. (Kevin Young, David Hubler, Francis Rose, Michael Ponticelli)

11:00-11:45: Aligning sales & marketing. (Fred Diamond)

11:45-12:45: lunch

12:45- 1:30: Content as a marketing tool. (Marc Hausman)

1:30-2:15: Web 2.0 panel- how to select & deploy the tools- blogs, social networks, webinars, podcasts & more. (Mark Amtower, Marc Hausman, Joyson Cherian)

2:15-2:30: break & demos

2:30-3:30: Networking panel- virtual and face-to-face. Where & how to build relationships that pay dividends. (David Powell, Jeff White, Guy Timberlake, Tim Moran)

3:30-4:30: Twenty-one tactical tips form the front lines, action items you can use today. (Amtower, Joyson Cherian, Guy Timberlake)

4:30 Adjourn
You can register here:  http://som.gmu.edu/gmm
And use this code for a $50 discount: AYGMM


Mark Amtower: www.FederalDirect.net. Amtower is a veteran government marketing consultant, author of 3 books and over 100 articles. He has advised many of the most successful companies, large and small, in the government market in his 27 years managing Amtower & Company. He is the Co-Director of the Government Market Master program.

Joyson Cherian: www.w2comm.com  Joyson Cherian has diverse public relations experience in telecommunications, network and Internet security, open source, software and wireless communications. With a passion for social media, Joyson creates strategies and implements communications programs for clients using Web 2.0 tools such as blogs, Facebook, Twitter and Delicious. By leveraging these tools, Joyson is able to track client-specific news and insight, develop relationships with key industry influencers, media and analysts and provide counsel on the best ways to leverage social media to tell a story.

Fred Diamond: www.FredDiamond.com  Fred Diamond, principal of Diamond Marketing, is the leading go-to-market strategy consultant in the mid-Atlantic region for high-tech and professional services firms. His background at Apple and Compaq have given him the tools and experiences to help dozens of companies in many industries formulate winning and successful marketing strategies that help accelerate getting to the next level. His catchphrase, “Marketing that does not lead to revenue is a waste of time and money” has become a mantra of the leading sales and marketing executives in the mid-Atlantic region.

Marc Hausman:  www.gotostrategic.com
Marc is President & CEO, Strategic Communications, advisor to many top tech companies on all facets of web 2.0 marketing. his Strategic Guy blog is a must read: http://strategicguy.blogspot.com/

David Hubler: www.Washingtontechnology.com 
Veteran technology journalist and Associate Editor, Washington Technology.

Mark Meudt: www.GDIT.com Mark Meudt is Vice president, Communications, for General Dynamics IT. He previous hel the same position at Anteon.

Tim Moran: www.carrollpub.com  Tim has been and industry technology sales professional for the past twelve years in the MD/VA/DC region. Since 2007, he has consulted Fortune 1000 companies for Carroll Publishing. He works with CEOs, CIOs, CTO’s, Sales Directors, Marketing Directors and Business Development VPs to incorporate Carroll’s web-based FedSearchSuite solution into their ‘go to market’ strategy and boost public sector (or insert Fed) revenue higher than ever! Tim said recently, “More than ever before, C-level professionals are realizing the need for a robust database of key decision makers beyond what the traditional federal bidding database provides…that is how Carrolls can impact the ‘bottom-line’.”

Mike Ponticelli: www.Bisnow.com Michael is the Publisher of Fed Tech Bisnow, a daily email newsletter covering federal technology personality news, and Associate Publisher of Bisnow Media, a national provider of niche business and industry news operating in 19 national markets with over 300k daily readers. Michael manages advertiser relations, strategic relationships with industry partners, marketing, circulation, product development, and event production. Fed Tech Bisnow produces over 20 government contracting events per year and Michael oversees an event production team that creates ideas, keynote recommendations, speaker invitations, ticket promotions and sponsorship sales. He lives in Adams Morgan, loves the DC nightlife, and finds B2G and B2B marketing absolutely stimulating.

David Powell: www.FBCInc.com  David Powell is the Chief Operating Officer for the Federal Business Council, or FBC as it iscommonly known. In this role, David Powell and FBC President, Mike O’Neill (with the help of many talented FBC team members) are responsible for the production and delivery of FBC’s full schedule of federal conferences and industry expositions. Since 1976, FBC has produced over 5,000 conferences and expositions for the Department of Defense, the Intelligence Community and Civilian agencies. Each year FBC works with over 18,000 individual sales people and federal marketers from 7,000+ companies, holds 180 event days and hosts over 60,000 federal personnel as attendees at its events across the country. FBC's government clients include all federal agencies, the Intelligence Community and the Department of Defense. FBC's industry clients include most of the top federal contractors as well as medium and small businesses. Events such as the Infantry Warfighting Conference, theFBI IT Exchange Conference, the NSA Outreach Program, the National Labs IT Conference, the OSDBU Procurement Conference and others put the government and industry together in a face-to-face format that builds community, relationships and solutions.”

Francis Rose: www.FederalNewsRadio.com. Francis is host of the popular mid-day (1-3 PM) In Depth with Francis Rose. He also offers audio interview services for government contractors.  

Guy Timberlake: www.theasbc.org  Guy Timberlake entered the government contracting marketplace over twenty years ago providing business and mission operations support to agencies of the U.S. Intelligence Community. Just prior to launching The ASBC with his business partner (and wife) Margaret, Guy was the successful Capture Manager for a multi-year $70M task awarded under GSA CONNECTIONS in support of U.S. Army Reserve Command (USARC). As co-founder and visionary, Guy has played a key role in the successes realized by member companies to include direct and subcontract awards exceeding $5B since 2004, the year The American Small Business Coalition began serving the government contracting community.

Jeff White: www.GovWin.com  Jeff White is the VP and founder of the GovWin Network – the only online professional network and business platform built by government contractors for government contractors. Leveraging the latest SaaS technologies, govWin, a Deltek network, has grown to over 28,000+ members. GovWin transforms how organizations and professionals collaborate to secure new business, get idle consultants billable, and become more discoverable to potential teaming partners. Prior to Deltek’s acquisition in December 2009, GovWin was mySBX. In two short years, mySBX was able to launch the platform, secure more than 5,000 companies as members, and land large clients such as Lockheed Martin, CACI, Serco, ManTech and others. With over 19 years of launching and leading businesses, Mr. White has founded several companies and led them to successful exits. As the founder of Blue Canopy in 2001, Mr. White led the company to receive two Inc. 500 awards for being one of the Top 500 Fastest Growing Private Companies in America. The lowest growth year in the company was 98%, and in 2007 led the successful sale of Blue Canopy to a private investment group.

Kevin Young: co-Director, Government Market Master program

kevinpyoung@earthlink.net or kyoung6@gmu.edu

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