Tuesday, September 25, 2018

LinkedIn for GovCon live seminar returns March 13 (Howard County) and March 14 (Tysons)




Can LinkedIn help you win more government business?


Yes, in more ways that you might think.

It can also hurt those that don't use it well.

LinkedIn remains the most under-utilized marketing tool for many government contractors despite a federal population of over 2,000,000 LinkedIn members.


"Mark provided LinkedIn training for our firm and I was thrilled with the results. We have some pretty sophisticated LinkedIn users on staff and I thought they would tell me they knew everything there was to know about how to use this tool, but even our expert users learned a lot from Mark. We spent a full day together learning how to fully use the features and capabilities of LinkedIn. Mark provided a comprehensive training program and one on one coaching. He did a great job and I am proud to recommend him as an expert LinkedIn trainer and coach." 

Robert Lohfeld, CEO, Lohfeld Consulting Group


Are you a business leader, sales manager or small business owner who wants your sales, marketing and BD staff to-

• Grow their professional network of customer, prospects, and partners?

• Connect with more decision makers through introductions and referrals?

• Increase their visibility and value by sharing valuable information?

 WIN MORE BUSINESS!

Then LinkedIn for Government Contractors is what you need - and seating is limited!



I have a member of LinkedIn since Feb 11, 2004 and have been coaching people and companies on using LinkedIn since 2009 – 10 years- over 60 public sessions and nearly 100 in-house sessions, plus hundreds with 1:1 coaching.



"The LinkedIn class was excellent and I learned a great deal." 
Federal marketing manager, SAS Institute


When was the last time you asked yourself if you are using LinkedIn to your full advantage?


Contractors that “get” LinkedIn will do much better than those that don’t “get” it. Why?
  
Who is on LinkedIn?

ALL Federal agencies- 2,000,000+ Feds;
ALL major government contractors;
ALL the people you need to know!


Do you need to grow and better manage a network of clients, prospects, partners, GovCon influencers, media and others in your market?

Do you need to generate qualified leads, do some great marketing and get some PR for your company without breaking the bank?

Rather than spend thousands on lead generation, marketing and PR with minimal results, why not invest 3 hours learning how to use the biggest and most valuable business network in the universe – LinkedIn!


This workshop is for those who sell to the government AND those who sell to government contractors.

You must register in advance to attend-



"Mark Amtower is a "mile wide and a mile deep" with his experience and expertise of "All Things LinkedIn" ...He has transformed from one of the first key LinkedIn adopters 14 years ago to one of the world's leading subject matter experts today in leveraging the capabilities and technologies of LinkedIn -- now the world's most important social media platform for businesses of all sizes and scopes … Mark's seminars on LinkedIn are entertaining, insightful and -- most important -- a key value differentiator for any business in any industry."  

Kevin P Young

Attend the LinkedIn for Government Contractors and you will learn how to

-       Design a LinkedIn strategy that fits your business goals

-       Create a powerful LinkedIn profile that attracts targeted prospects and encourages people to connect with you

-       Drive traffic to your company profile and company web site

-       Find and connect with those who can help your business grow- prospects, partners, media and more- including key agency decision makers

-       Select the LinkedIn groups that can pay major dividends for you

-       Find and develop content to share in those groups

-       Get more recommendations and endorsements

-       Get on the radar of decision-makers who buy what you sell

-       Develop and defend a “subject matter expert” platform

-       Create and manage a company profile that attracts the right people

-       Start your own group

-       Stand out in your market niche

-       and much more!


"His 2013 presentation before the APMP NCA Chapter, How Proposal and Capture Professionals Can Leverage LinkedIn, was our most popular event of the year."

(from the Association of Proposal Management Professionals National Capitol Chapter web site.)


Due to the constant changes on LinkedIn, the workbook and slides are updated before EVERY Session.

My LinkedIn training is the best in the government market and it is a game-changer for those who attend our public sessions and for those that choose to bring our training in-house.


$245/seat- Only 12 seats per session- and you must register in advance.


Reserve your seat today!


Who should attend? Everyone!

Beverages, snacks and a 100 page pdf workbook are supplied.

Tuesday, September 11, 2018

Arrow/immixGroup Government IT Sales Summit Returns Nov 15 for Year 5!



One of my favorite annual events, and my absolute favorite fall event, the Government IT Sales Summit, turns 5 on November 15.

If you are one of the unfortunate few who has not attended prior Summits, let me explain.

There are two major reasons to attend GovCon events, and they are not food and free pens. The big reasons have always been education and networking, somewhere you can pick up market intel AND meet key players in the GovCon community- manufacturers, systems integrators and the channel.

Since the first Summit back on November 20, 2014 both the education and networking have been first rate.



There are  very few events that bring together executives, BD, sales and marketing in a networking friendly environment. This is the main event that accomplishes that, hosting 1,000 or so manufacturers, channel players, SIs and key Feds.

I have attended each of the four previous Summits and every year I have  made great new connections and renewed many old acquaintances. Seeing those I have known and worked with previously and catching up on what they are doing now, face-to-face, and sharing what new things I am up to, has enormous value for me.

Register today and come find me there on November 15 at the Hyatt Regency in Reston, VA.

Let's catch up if we've met, and meet if we have not!

And by the way, there will also be food, and probably pens.