Tuesday, April 10, 2012

Government Market Master (tm) program launches in June!


Contact: Kyle Anderson
Marketing & Communications Coordinator
301-369-2800, ext. 3015

Mark Amtower, Co-Director
Government Market Master™ Certificate Program

Capitol College to Offer Government Market MasterTM Program

LAUREL, Md. (April XX, 2012) – Capitol College has recently partnered with Government Market MasterTM (GMM) and will begin offering the program’s non-credit courses on campus, beginning June 2012. The Government Market MasterTM program provides government market professionals with ongoing professional development that addresses comprehensive best practices, processes and methodologies for gaining invaluable insight on how to develop and sustain meaningful business relationships with the Federal Government.

In order to receive a Government Market Master Certificate, individuals must fulfill course requirements in business management, sales, marketing, business development and social media. Individual track certificates are offered for each of the five areas.

“I’m very pleased to partner with GMM to deliver programming specifically designed to benefit the federal contractor community,” said Ken Crockett, director of Capitol’s Critical Infrastructures and Cyber Protection Center. “I believe GMM programming will help increase the volume of defense contractors that participate in the federal marketplace, thereby increasing competition within the contracting community. This will lead to improved innovation and better products and services for the U.S. government to consider, thereby enhancing homeland security.”

The program is customized for executives, managers and professionals who want to successfully transition their business-to-business approach to a business-to-government approach. Those looking to dramatically improve their current business-to-government initiatives will also benefit from GMM.

The Government Market Master program was co-developed by Mark Amtower, of Amtower & Company, author of “Government Marketing Best Practices” and “Selling to the Government.” Amtower & Company has been offering professional education for the government contracting community since 1991.

"This is the first certificate program for marketing, sales and business development professionals in the government market offered with a college or university," said Mark Amtower. "It is designed to help companies selling virtually any product or service to the federal government, and we plan to address selling to state and local governments as well. Our instructors will all be experienced professionals from the front lines of government contracting."
Learn more about Capitol College and the Government Market Master (tm) program here: www.capitol-college.edu/gmm

Capitol College is the only independent college in Maryland dedicated to education in engineering, computer science, information technology and business through practices of leadership and innovation. Founded in 1927, Capitol offers associate, bachelor’s and master's degrees, a doctor of science in information assurance, professional development training and certificates. Academic programs are grounded in centers of excellence; these include the Space Operations Institute, the Critical Infrastructures and Cyber Protection Center, the Innovation and Leadership Institute, and the Center for Space Science Education and Public Outreach. The college campus is located in Laurel, Maryland, a suburban setting midway between Baltimore and Washington, DC. www.capitol-college.edu.


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