Gal Borenstein forwarded me this link from one of my favorites biz magazines, BtoB. I quote:
Marketing to government agencies traditionally has not been an activity for companies seeking quick returns—something that Jennifer Filipowski, exec VP-marketing at InterAct Public Safety Systems, is quick to point out.
“There is a hurry-up-and-wait scenario,” she said. “You get a bunch of leads in and, once you're working that relationship or opportunity, you are waiting for the next budget cycle or chasing down a grant.”
The Winston-Salem, N.C.-based company markets mobile data systems and computer-aided dispatch, emergency call-taking and mapping solutions to law enforcement agencies, fire departments and medical response teams.
read the entire story here