Amtower LinkedIn/Social Selling
Training Programs for Government Contractors
So you’ve been on LinkedIn for
several years now and have built a pretty solid network of key players in your
niche. But are you staying on their radar? Do they remember you and what
you do when they need the service, expertise or product you offer?
Social networking, or social
selling, is the art and science of staying on the radar of people in your
network in a way that is pervasive without being intrusive or disruptive.
It involves recurrent soft touches
to remind your connections- and their connections – of the value you bring to
the table.
In a relationship driven market,
how are your growing and managing your network of key movers and shakers, the
buyers and purchase influencers? How are you influencing what others know about
you, your company and your key personnel?
Only a small percentage of
government contractors leverage LinkedIn well and
start to win more business. That small percentage
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position their companies and key personnel as thought leaders and
subject matter experts,
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expands connections in key accounts,
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engages with others through the groups,
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shares pertinent content in key places,
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and better positions and brands their respective companies
all by selectively connecting and
by becoming more active and more visible.
This activity is key to
creating gravitational pull, influencing your buying audience to look more
closely at who you are and what you do.
Most companies join social
networks because everyone else has, but they sit there and wait for something
to happen. They don’t think to coordinate their presence to interact with over
2.3 million Feds.
Which
category does your company fall into?
If your LinkedIn profile is done well, it can work
for you 24/7/365 and attract the audience you are looking for. If it is done
poorly, it works against you 24/7/365.
The same applies to your LinkedIn activity: done well it
will attract more of the people you want to reach. Done poorly, you drive them
away.
Amtower & Company offers the best LinkedIn Training for
the GovCon community.
"Mark provided LinkedIn training for our
firm and I was thrilled with the results. We have some pretty sophisticated
LinkedIn users on staff and I thought they would tell me they knew everything
there was to know about how to use this tool, but even our expert users learned
a lot from Mark. We spent a full day together learning how to fully use the
features and capabilities of LinkedIn. Mark provided a comprehensive training
program and one on one coaching. He did a great job and I am proud to recommend
him as an expert LinkedIn trainer and coach." Robert Lohfeld, CEO, Lohfeld Consulting Group
Over
2.1 million federal employees are now on LinkedIn,
and all major contractors are well represented here as well. Where
the feds go, contractors follow. Several recent studies indicate that LinkedIn
is one of the top
two sources for vetting potential employees, partners, contractors,
suppliers and competitors.
Social networking has become not only a “must,” but a “must do very
well.” While most companies are on LinkedIn, very few maximize the value of
this incredible platform.
The most successful contractors
are leveraging LinkedIn to become both more findable and more credible to
industry and government influencers, and generating more and better
leads as a result. Account or agency based marketing is much
easier when you leverage LinkedIn.
If you want to find out how
LinkedIn can help your company, let's talk:
All of this now falls under the
heading of “social
selling,” which is different than traditional selling while still acting as
an adjunct. Social selling is a multi-dimensional, multi-touch method of
getting on the radar and staying there in non-intrusive manner, becoming
top-of-mind without being annoying. It enhances your ability to reach and
influence keys players in your market niche.
We
provide training for companies in three ways designed to fit most budgets.
Each of these programs will cover the ten areas listed below. The
full day program will go into more depth on each, with more examples, and the
Three month program will allow me to monitor your progress and give individual
coaching to key team members.
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Setting your goals & developing your social selling strategy
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Determining your area of expertise, your “subject matter expert”
position
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Creating your power profile
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Populating your connections and building your network
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How to find the Groups germane to your areas of
interest
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Generating recommendations and endorsements
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Customer, partner and competitor research
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Publishing on LinkedIn
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Lead generation/social selling
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Methods to monitor your progress and measure your success
We encourage our clients to record these sessions for internal use
only.
Half-day Customized LinkedIn In-House Workshop is tailored to each client. This is available only in the
Washington, D.C. area or as webinars. What you will learn:
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Why you need a LinkedIn strategy and how to create one
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How to create a LinkedIn profile that attracts the people you want
to meet
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Making the "right connections" (contractors and
government decision makers)
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Managing and communicating with your connections
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Key elements to establish you/your company as a subject matter
expert or “thought leader”
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How to select and leverage the best groups to grow your business
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Making certain the “Company” profile contains the right information
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Social selling techniques
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And much more!
The investment for the In-House
Workshop is $4,995; $2,500 deposit, the balance due one week before the
workshop. This session is available on-site only in the DC/Baltimore area;
otherwise by webinar. It runs approximately 3.5 hours. Three weeks advance notice
required. We require a main point of contact.
Full-day Customized LinkedIn In-House Workshop is
similar to the Half-Day, but a much deeper dive with a focus on your customers
and prospects. This is available only in the Washington, D.C. area or as
webinars. What you will learn:
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Why you need a LinkedIn strategy and how to create one
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Setting your initial goals/benchmarks
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How to create a LinkedIn profile that attracts the people you want
to meet
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Making the "right connections" (contractors and
government decision makers)
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Managing and communicating with your connections
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Developing deeper
relationships with specific accounts (you tell me which accounts you need
to reach)
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Key elements to establish you/your company as a subject matter
expert or “thought leader”
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How to select and leverage the best groups to grow your business
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Developing a content distribution strategy
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Making certain the “Company” profile contains the right information
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Social selling techniques and tactics
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And much more!
The investment for the In-House
Workshop is $7,995 $3,500 deposit, the balance due one week before the
workshop. This session is available on-site only in the immediate DC/Baltimore
area; otherwise by webinar (multiple webinars over several days). This session
runs approximately 7 hours. Three weeks advance notice required. We require a
main point of contact.
The three month Total Immersion LinkedIn & Social Selling
Company Training program is seven-to nine customized training sessions over a
twelve-sixteen week period. Training sessions are 45-60 minutes and are spaced
two weeks apart so the client and employees have a chance to implement and use
the training as we go along. We also recommend the company record each session on
a company webinar platform for future training and reference. This program is
designed to help our clients maximize the value of LinkedIn, increase qualified
lead generation and raise the overall awareness of the company.
Included in this program are
individual profile reviews and coaching for up to 6 staff members and a review
of the company profile. Progress on each of the 6 individual profiles is
monitored during the 16 week program.
I believe the length of this
program improves the odds of your staff using LinkedIn better and understanding
the value LinkedIn brings to them as professionals and as part of the company
team. I have seen good-to-great results in several companies.
Each
Total Immersion Training program is customized for the company we are coaching to
ensure maximum returns from your industry niche. We adapt the sessions to your
specific needs and to your target audience.
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Initial Planning session: Brainstorm, goal setting and mapping the
company profile
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Session one: LinkedIn features and settings; how to use them;
overview of LinkedIn features and benefits; individual goal setting
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Session two: Mapping the individual profiles, emphasizing twelve
key profile elements
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Session three: Connecting – strategies & tactics
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Session four: Group selection and participation
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Session five: Content: developing and/or finding content to share
with your network
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Session six: Tactics and tips for social selling
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Session seven: Wrap-up & reevaluate and validate goals;
set new priorities as necessary
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Session eight: facilitated Q&A (get questions from employees
ahead of time and address all issues)
Sessions are schedules 2 weeks
apart to allow people to start using what they are learning and to get a quick
refresher at the beginning of the next session. In DC area, there will be three
in-person sessions, the rest via webinar.
The investment is $14,995, with a
$4,995 deposit. The balance is due in two equal payments of $5,000, the first
before the “Week six” session, and the final payment one week before the final
session. There is a $1,000 discount for full payment in advance. We
require a main point of contact, someone we can train as your in-house LinkedIn
expert.
Why Amtower?
Mark Amtower is a true LinkedIn
pioneer, having joined on February 11, 2004 as member 222,445. He has been
speaking about and advising companies and individuals on using LinkedIn since
2009.
An internationally recognized
authority on leveraging LinkedIn, he has been quoted in numerous business
publications on this topic and has presented to over 150 companies and
professional groups on using LinkedIn. His keynotes, lunch speeches and
breakout sessions on social media have been a popular addition at many GovCon
industry events, including AFCEA conferences, GAIN, 930Gov, Government IT Sales
Summit, NCMA, APMP and many others.
Since 2009, he has worked with
over 100 companies in GovCon on their LinkedIn programs. These include think
tanks, resellers, distributors, large and mid-size systems integrators,
professional service providers, marketing firms, management consulting firms, a
variety of small companies as well as hundreds of individuals. Some of his
clients have won task order business predicated on their LinkedIn profiles.
Amtower is known for his candor,
dry humor and information packed sessions. He is not your typical consultant or
presenter. Every Amtower presentation, public or private, is full of
information you can use right away. He was selected by BtoB Magazine as
one of the top 100 business marketers in the country, and he was voted to have
one of the seven best profiles (out of 45 million) on LinkedIn in 2009.
2008 Who’s Who in BtoB
Marketing (BtoB Magazine award)
2009 Rock the World Best LinkedIn Profile winner (#3 of the top 7 on LinkedIn)
2009 Rock the World Best LinkedIn Profile winner (#3 of the top 7 on LinkedIn)
2012 Top 1% of “viewed profiles” in LinkedIn.
2015: independent research by Andy
O’Hearn includes Amtower among the top 200 LinkedIn experts world-wide: https://www.linkedin.com/pulse/gathering-linkedin-polymaths-andy-o-hearn?trk=prof-post
2018: Awarded the inaugural Lifetime Achievement
Award for Excellence in Government Marketing from Government
Marketing University at the annual GAIN conference.
@amtower
Mark@FederalDirect.net
301
854 9493
If you want to discuss your LinkedIn training needs, reserve time on my calendar.
Look me up on LinkedIn- www.linkedin.com/in/markamtower to
see how I practice what I preach.
Pricing
quoted is guaranteed through September 30, 2020.
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