I
have lost business because occasionally I talk too much. Recently during an
initial meeting with a potential client, I gave them enough information to
start without me. It has happened before...
I hate when that happens.
But I'll tell you why it happens. It
happens because I love what I do and I love sharing with people. And sometimes
I can't shut up...
My favorite (business) things to do include reading, writing, thinking and
speaking. Each of these works
together to help me 1) understand more about this market and 2) provide me
venues for sharing what I find. Both of these, in turn, put me in a position to
get feedback on what I share.
Each of these also ties into why I started the Government Market
Master continuing professional education program.
Since the early 1990s my seminars have been showing up on resumes.
I produced my first seminar early in 1991 because no one was offering seminars
on marketing to the government. So I did. And I have not stopped in the last 25 years.
As the market evolved and the marketing tactics altered, my
seminars adapted to those changes. In the early days the content was PR,
events, direct mail and content. Yes, content. I was fascinated by the hardcopy
newsletters mailed out by Cullinet Federal, Bohdan Associates and others. These
were full of case studies and "how to" articles which everyone found
useful.
I was so inspired that I started my own newsletter in 1992. Soon I
was writing articles for marketing publications and government trade
publications.
By the early 2000s Government Marketing Best Practices (GMBP) was
born- the seminar, not the book. In 2005 the book came, but even then every
time I offered the session I had to update it as tactics were continuously
evolving.
The first "web 2.0" version was in July, 2008. I
recorded the session and I'm glad I did, because I predicted that those who did
not adopt social media and social networking were doomed.
As the market continued to morph I saw that GMBP was not enough,
so I expanded it into several different sessions to offer government marketing
professionals a broad range of deep dive workshops:
-
Government Marketing Best Practices
-
LinkedIn for GovCon
-
B2G
Content Boot Camp
-
B2G
Market Research 101
-
Mastering
PR and Company Promotion for Contractors
-
Building
the Thought Leader/Subject Matter Expert Platform
And like GMBP,
each of these is updated before each session because I want to make sure those
who spend their time and money with me get the best value possible.
These sessions are the result of
a few of my favorite things: reading, writing, speaking and thinking.
And because I can’t stop
talking…
Feel free to call or email for workshop details: mark@federaldirect.net or 301 854 9493
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