The Amtower Uncertainty Principle states that most people do not
accurately know or define their real market position, their position in the
food chain. Some publicly and privately overstate their position in the food
chain and their respective momentum, thereby misleading potential friends,
employees, employers, partners, prospects, customers – even their family.
This will inevitably lead to poor
delivery on the promises and to the slowing of whatever momentum that person
might have, thus deteriorating their market position.
Each of us has had the co-worker
who claims responsibility for anything that goes right, the hindsight
prescience to humbly seek kudos for work performed by others. I have seen
resumes that could indicate the Second Coming.
Most of us recognize hype for what
it is, but there is always someone willing to buy the Brooklyn Bridge.
Unfortunately, some of those in the gullible category are in positions
of responsibility.
On LinkedIn this principle comes
into play in a couple ways. If your profile is stagnant, everyone knows where
you are and can assume you do little or nothing.
Or, if your profile is full of
hyperbolic assertions, people will assume your methane production is much
higher than your work output.
State your market position clearly.
Knowing and accepting your current market position allows you to accurately
plot a course for higher things.
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