NEW DATE: Don't miss Creating Your Subject Matter Expert Platform JAN 12, 2017 in Columbia MD

B2G will be tougher than ever in FY 2017 so you need to leverage every advantage - and create platforms that give you an advantage.

We are offering a workshop January 12, 2017 from 8am until 4pm that will help you define and develop your Subject Matter Expert (SME) platform.

Developing a subject matter expert platform is critical for success in the government market. This session combines elements of three Government Market Master workshops:

LinkedIn for GovCon, 

B2G Content Marketing and 

Creating the Subject Matter Expert Platform.

The workshop includes a 30 minute consultation prior to the session. As a bonus we are offering a post-workshop consultation to answer any questions.

The workshop highlights five stages to developing the SME platform:

1) determining your legitimate differentiator(s);
2) displaying the differentiator on your social profile and your web site;
3) substantiating the differentiator through content development, sharing and curation;
4) social engagement (live and online networking);
5) expanding your network.

To register, go here:  http://ow.ly/Jf2r30593RQ 

There are many ways to differentiate yourself and your company to gain an edge over your competition. The area of expertise can be a technical or process driven differentiator; it can be predicated on relationships; it can be built around a deep knowledge regarding a specific agency, and more.

Defining and communicating your area expertise is critical for your growth and success.

This workshop will include a comprehensive 140 page workbook, snacks, beverages and lunch.

We are limiting attendance to 16.  The $100 discount code is "HTC1".

Reserve your seat today:  http://ow.ly/Jf2r30593RQ 

Call or email with any questions: 

301 854 9493   markamtower@gmail.com