The GOVERNMENT MARKET MASTER™ (GMM) CERTIFICATE
PROGRAM provides comprehensive best practices, processes and methodologies
for gaining invaluable insight on how to develop and sustain meaningful
business relationships with the Federal Government. Delivered by top
government, business and thought leaders, the Capitol College-GMM program is
specifically designed by Business-to-Government (B2G) experts to benefit
executives, managers and professionals who seek to successfully target, engage, win and sustain business with the
Federal Government.
Call Mark Amtower or email at 301 924 0058 mark@federaldirect.net for registration information or group rates.
"Mark (Amtower)
is the greatest. I have sent many of my marketing folks to his events. They all
return inspired and smarter. He knows the industry and the market like no one
else."
— Craig Abod, CEO, Carahsoft, Inc
Tues, Dec 11, 8AM-noon: (GMM 208): LinkedIn for Government Contractors
Federal
government employees and managers are joining LinkedIn by the thousands and
many of the government contractors are already here. LinkedIn is growing
rapidly, yet most companies in the government market are not leveraging the
power that it brings to the table. Learn how this tool can help your company
stand out among your competitors and grow.
-
Why
you need a LinkedIn strategy and how to create one
-
How
to create a LinkedIn profile that attracts the people you want to meet and
raises your Google rank
-
Developing
a profile that attracts the right audience
-
Making
the "right connections" (contractors and government decision makers)
-
Managing
and communicating with your connections
-
Establishing
you/your company as a subject matter expert or “thought leader”
-
Learn
the tactics to stay “top of mind” in your niche and be recognized as a thought
leader
-
How
to select and leverage the best groups to grow your business
-
Which
“apps” fit your strategy
-
And
much more!
From the basics
of developing a great profile to targeting contracting partners; finding,
joining
and leveraging
the right groups: making you and your company stand out from the competition;
learn the top tactics from LinkedIn Black Belt Mark Amtower. Investment: $495
(use code GMM when registering for a 20% discount). You must be registered to
attend. Group rates available.
Wed, Dec 12: 8am-noon: PR for Small Government Contractors
Being written
about in trade publications gives a company more credibility in their market.
Some small businesses get press coverage but most do not. Join the ranks of
those who know how to get PR and get noticed!
What you will
learn:
-
What
are the elements of a news release for both platforms (internal and external
use)
-
Now
that you have a release, who do you send it to?
-
Is
it worthwhile trying to "get to know' an editor or reporter?
-
How
do you determine which publications are germane?
-
How
do you know when you are ready for outside PR help?
-
How
do you determine which PR firm to use?
From the ground
up, you will learn how to get on the radar of key media outlets, how to
approach reporters and editors and more from industry PR veteran Bill Holleran,
with guest speakers Nick Wakeman (editor, Washington Technology), Mark Amtower
and Joyce Bosc (Boscobel). Investment: $495 (use code GMM when registering for
a 20% discount). You must be registered to attend. Group rates available.
Wed, Dec 12 1pm-5pm: The Competitive Advantage: Market Research for
Small Contractors
There are many
sources for business intelligence in the government market and many of those
are free. Those with the best information are in better positions to win
business.
–
What’s
Out There?
–
Overview
of Federal market databases: paid and free
–
Key
Terms – You need to know and understand
–
Government
sources: SAM, FBO, FPDS, Defense-Link and more
–
Commercial
sources: GovWin, Deltek (FIS/Input), Bgov, Fedmine and others
–
What
creates an “opportunity”?
–
Agency
web sites
–
Understanding
and using the data
Industry veteran
Anton (Toby) Reut will show you how to find the information you need to develop
a competitive advantage. Investment: $495 (use code GMM when registering for a
20% discount). You must be registered to attend. Group rates available.
(GMM 201) B2G “Go-to-Market” Strategy, Planning and Execution
(GMM 215) Business
Development: Strategy, Planning and Execution
(GMM 230) Simplified
Acquisitions
(GMM 100) Government
Marketing Best Practices
(GMM 208): LinkedIn
for Government Contractors
More GMM 2013 sessions tba
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