Tuesday, July 28, 2009

MeritDirect Coop - July 9, 2009

For the 4th time I was fortunate to get the lunch speech for the Merit Direct B2B Coop. Merit is a direct mailing list management and brokerage firm in Westchester NY. I have been a friend and client since they started ten years ago, and I have several excellent friends who work there and more friends who are clients.

The conference is like a reunion. While there are always new people there, many of us go to see friends we may not otherwise see very often and to renew acquaintances. There is nothing like networking with friends.
My speech was a brief history of direct marketing since the 1980s and it was very well received.
However, regardless of the quality and impact of any speech, the limelight from it fades ever so rapidly.

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