Content Guy as Keynoter - part 2

Yesterday I delivered the keynote at the 10th annual SEWP conference in Austin, Texas. For those of you who do not know the government market, SEWP is a government-wide contract (GWAC in our parlance) for high-end information technology products.

First - I had a great time. I learned that SEWP is not simply a contract and that the conference is not simply an event, but that SEWP is a community comprised of the SEWP staff, agencies buyers, and the contractors. These people know one and respect one another and truly enjoy themselves when they get together.

Second- We have all been to events where have either been or seen the "fringe" people - those who are too new to an event to feel a part of it and who will go to their rooms for meals. This event did everything possible to be inclusive, with the SEWP staff acting as ambassadors, seeking out all the attendees.

Third, looking at the agenda and talking to the attendees, I know that Joanne Woytek, Marcus Fedeli and the rest of the SEWP staff put together a great program, chock full of stuff people could use as soon as they got to the office.

Finally - the content guy as keynoter. As soon as I hit the stage I felt at home. I knew some of the attendees from before, met several others at dinner the night I arrived, and I just felt good. It is not for me to say how I did, so I will ask some of the folks who attended to comment - but I had about 20 people come up to me after the speech to say how much they enjoyed it. As I was only there for about 20 minutes after I was done spoeaking, I think that I must have been OK.

All things considered, I am honored to have been a small part of the event.

Content guy as a keynoter

I am a good speaker, but not a great speaker. I am known for content - stuff you can use, either right then and there, or whenever (if ever) you get to it.

But I am a content guy, not a polished platform guy.

Overall, I think it's fair to say that I am not your usual conference speaker. I dress in all black, wear cowboy boots (or black sneakers), and don't wear ties. I am easy to find as I am not small and dress this way all the time.

Yet I am the keynote at the SEWP conference next week. For those of you who don't know what SEWP is, the NASA SEWP (Solutions for Enterprise-Wide Procurement) GWAC (Government-Wide Acquisition Contract) provides the latest in Information Technology (IT) products for all Federal Agencies. It is a truly great government contract and it hosts it's own event every year, and they asked me to keynote.

Who was I to say "no"?

So when I speak in Austin on Tuesday to kick off this event, I will tell them up front that this is not your typical keynote and that note taking is encouraged. I will give them some info they can use, if they so choose, or ignore. You can lead a horse to water....

And I will report back here next week to let you know how I did and what I told 'em.