Tuesday, December 4, 2018

Building Your Subject Matter Expert Platform to Fill Your Pipeline

Building Your SME Platform to Fill Your Pipeline:
2019 Consultant Advisory Program

If you are looking to establish, grow and fill the pipeline of your solo or small consulting practice, we need to talk.

I have been operating as Amtower & Company in the government contracting arena since January, 1985, and I have always been a one-man band. Over the years I have learned, usually the hard way, was that filling the pipeline does not occur by itself: it takes planning, solid execution and often revised or updated planning.

Among the things I did in my early years was to start a newsletter that offered both tips and observations on what others were doing. Then I produced the first ever “Marketing to the Government” in January of 1991, which led me to produce a bunch of public seminars and three conferences.

One of my seminar attendees told me about a business marketing conference that would benefit from a B2G workshop, so the following year (and 3 after that) I was a featured speaker at Direct Marketing to Business (1992-1995) – which led me to helping more than thirty B2B catalog companies successfully enter the B2G arena.

During this period I also developed relationships with reporters and editors at business and marketing magazines as well as the government trade press – and I started getting quoted and writing articles…and getting more business as a result.

At each step along the way I took action, often resulting in business with new clients.
And somewhere along the line I became a SME…and I want to share that with you.

How do you decide which actions are going to be best for you?

I am offering a six-month, one-on-one program to help you take your consulting business to the next level, to expedite the process of attaining your SME status.

The program consists of video-teleconferences, telephone and email support to help you define your goals and build your SME platform.

-         Define your area of expertise in terms that resonate with your audience

-         Create a content marketing strategy that will put you on the radar of your prospect audience and move you up the visibility food chain

-         Fine-tune your LinkedIn profile and company page and develop a results-focused LinkedIn presence that works for you 24/7/365

-         Develop an ongoing learning system for you so you can stay among the “most informed” and have the ability to share pertinent information with your network

-         Ultimately assist you in creating a subject matter expert platform in the market which will help you grow your business.

My goal with this program is to help you build your SME platform and make it easier to get your message to a targeted audience.

Isn’t it time to invest in yourself?

After signing up, we’ll have a one-on-one strategy session to map out where you are and where you want to go, defining your goals and creating an action plan we can both follow. During the session we’ll discuss the areas where you need assistance and how to sequence them.

We will continue our one-on-one sessions twice each month focusing on those areas we mapped out in the strategy session. Each call will be preceded by me sending a short PowerPoint or bullet sheet on the action items and my thoughts on what you’ve done and what you need to do.

The program will also consist of twice monthly 30-40 minute web-based sessions via Zoom, for a total of at least 12 sessions. These will include leveraging various aspects of LinkedIn, developing the SME platform, content marketing, and some coaching from experts on venues like podcasting, blogging and webinars. These sessions will be for all participants of the program.

Six months of 1:1 coaching to take your consulting business to the next level includes

-         twice monthly 30-40 minute calls to keep you focused on your goals, discuss your progress and adjust. These will be mini-brainstorm sessions and include LinkedIn tips/tricks, media coaching, content development and more;

-         twice monthly ZOOM sessions focused on social selling, developing the SME platform, content marketing, media relations and more. These sessions will be for all who sign up;

-         regular news feeds from me to help you find information you can absorb, share and comment on;

     -         ideas for getting speaking gigs;

-         association selection and involvement;

-         I will also be available for short (unscheduled) calls (via my calendly app) and through email inquiries.
While I’d love to do mentoring for free, we all need to make a living. However, I want to make this as affordable as possible so the investment for this is $495/month, payable on the first of each month (total $2,970).
I can offer a discount with a one-time up-front investment of $2,475, which gives you one month for free.
This program runs from January 1 – June 30, 2019. December 2018 is a bonus month for those signing up early.
All training will be done via phone, Skype or ZOOM. Taking into account most of us have day jobs, some one-on-one time may be scheduled for early evening or Saturdays. Zoom sessions are for the entire cadre and will be early morning, evening or Saturday to accommodate as many as possible.
If you are good at what you do and are interested in going to the next level, send me an email or give me a call.
And let's get started!
Mark Amtower
301 854 9493