Tuesday, August 4, 2015

Government Market Master Continuing Professional Education Program (GMM)

Government Market Master Continuing Professional Education Program (GMM)
The Government Market Master continuing professional education program (GMM) is a certificate program dedicated to providing the highest quality education for the government contracting community. The mission of GMM is to facilitate the educational and professional development of marketing and business development professionals in the government contracting community and provide a forum for online and offline networking.

The program consists of six 4-hour workshops focused on various aspects of GovCon marketing: marketing best practices, PR and media relations, market research, content marketing, building a thought leader/SME platform, and leveraging social media, especially LinkedIn.

After successfully completing six sessions, the attendee receives the Government Market Master Professional Certification. Annual re-certification is required but only requires attending one course- Government Marketing Best Practices. Those re-certifying get a 20% discount on the class.

All workshops are conducted by Mark Amtower, author of Government Marketing Best Practices (2005) and Selling to the Government (2011). He has written a monthly column for Washington Technology since 2009 and his radio show, Amtower Off Center  was the first broadcast media show to address the concerns of the government contracting community. Amtower is widely recognized as a leading expert of marketing to the government.

GMM workshops are held at the Maryland Center for Entrepreneurship, 9250 Bendix Road, Columbia, Maryland, 21045. In October of 2015, we will start offering a sessions per month allowing prospective candidates to finish all six workshops in three months.

There are only 16 seats available for each workshop, so reserve your seat today.

Each session is available as an in-house session. 

Call or email for details: mark@federaldirect.net   301 854 9493

The fall 2015 GMM schedule is:

October 7, 2pm-6pm: LinkedIn for GovCon - http://ow.ly/Qup98

Oct 15, 8am-noon: Government Marketing Best Practices - http://ow.ly/Qtvhe

Nov 4, 8am-noon: Building the Thought Leader/SME Platform - http://ow.ly/R75uY  

Nov 11, 8am-noon: Market Research 101 - http://ow.ly/QF0sa

Dec 9, 8am-noon: B2G Content Boot Camp - http://ow.ly/Qtvwn

Dec 16, 8am-noon: Mastering PR and Company Promotion for Contractors - http://ow.ly/R78dp

2016 Dates tba:

January 2016:  LinkedIn for GovCon

January 2016: Government Marketing Best Practices

Feb 2016: Building the Thought Leader/SME Platform

Feb 2016: Market Research 101

March 2016: Mastering PR & Company Promotion for Small Contractors

March 2016: B2G Content Boot Camp

We will be offering limited sponsorships soon. 

Contact me with any questions:

Mark Amtower

mark@federaldirect.net    301 854 9493